Mattel
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0VIDEO: Polly Wheels to spark auto-interest for the gals 1175905980
Click the image above to view Polly Wheels in actionMost of the Autoblog readers have been fostering a love for the automobile since a very early stage in life. We collected Hot Wheels and Matchboxes, and we had model cars and remote-controlled hot rods. The one thing those toys have in common is ...
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New York Auto Show: Polly Wheels gives young girls their own line of die-cast cars 1175724060
Update: We just added a gallery of high-res photos of the Polly Wheels collection.There is an exhibit area at the New York Auto Show with a staggering 1,190 vehicles on display. And it's "manned" by a trio of vivacious pre-teens playing "Race to the Mall" with a new line of die-cast toy cars made ...
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SEMA: Hot Wheels brings hot rods 1162562520
John Neff checked in from SEMA all excited about Mattel's Hot Wheels booth and we totally understand. We'd be willing to bet that many regular Autoblog readers have 1:64 scale hot rods doing 360s on their desks.Mattel knows their market, and sent not only hundreds of their beloved miniature cars, ...
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How to design car toys for high-tech kids 1153254840
HotWheels Radar Gun ($24.99) Gary Swisher is the guy who has everybody's dream job -- he's the design chief for HotWheels, Tyco and Matchbox, and he's in charge of designing the cool and timeless dream cars in miniature that we only wish we could have when we grow up. He's also the guy ...

