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Lexus relentlessly pursues promotion with world's first all-car orchestra
Some of the most interesting marketing campaigns of the last 100 years has come from automakers, and Lexus is doing its best to capture buyers' imaginations with the technical prowess of the new LS sedans. First came a multimedia blitz centered around the hands-free parallel parking capabilities of the Lexus flagship, and now the premium tunes of the LS 460's Mark Levinson audio system are on display in a unique way. The LS 460's impressive sound system (which is part of a nearly $8,000 option package here in the US) includes 450 total watts ... Read more →
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Lexus relentlessly pursues promotion with world's first all-car orchestra 2 years ago on Autoblog
Some of the most interesting marketing campaigns of the last 100 years has come from automakers, and Lexus is doing its best to capture buyers' imaginations with the technical prowess of the new LS sedans. First came a multimedia blitz centered around the hands-free parallel parking capabilities of ...
Autoblog Podcast #157: Mike Levine trucks along with us.
Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too!
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