Mark Levinson


Lexus relentlessly pursues promotion with world's first all-car orchestra

Some of the most interesting marketing campaigns of the last 100 years has come from automakers, and Lexus is doing its best to capture buyers' imaginations with the technical prowess of the new LS sedans. First came a multimedia blitz centered around the hands-free parallel parking capabilities of the Lexus flagship, and now the premium tunes of the LS 460's Mark Levinson audio system are on display in a unique way. The LS 460's impressive sound system (which is part of a nearly $8,000 option package here in the US) includes 450 total watts ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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