Mark LaNeve


REPORT: One week after announcing GM departure, Mark LaNeve surfaces at Allstate

When word got out that Mark LaNeve (right) was leaving General Motors effective October 15, we weren't at all sure where the soon-to-be-former exec was heading. The Wall Street Journal has finally let the cat out of the bag, reporting that LaNeve is leaving the auto business for a marketing gig at Allstate. LaNeve will sign on as the overseer of all marketing initiatives including brand stewardship, strategy and advertising, reporting only to CEO Thomas Wilson. LaNeve leaves GM after five years as vice president of marketing and ... Read more →

BREAKING: Mark LaNeve leaving GM effective October 15 Jeremy Korzeniewski

Mark LaNeve, General Motors' head of U.S. sales, is reportedly set to leave the company on October 15th. LaNeve had been appointed GM North America vice president of marketing and advertising back ...

Bob Lutz unhappy with new Buick campaign? Jonathon Ramsey

Looks like there could be too many cooks in the Buick PR kitchen, and the soup is looking worried. For the new GM to get on its feet, Buick has to find its feet. To do that, Buick has created a ...

GM marketing boss Mark LaNeve apparently unaware that diesel is now cheaper than gas Sam Abuelsamid

Over the last several years, we've heard a lot of excuses from many auto executives as to why their companies aren't offering diesel engines in their American market cars. Yesterday, General Motors' ...

GM could renew Total Confidence program in May Dan Roth

A bit of positive news about General Motors: April sales were up 15% compared to March. GM Sales and Marketing Vice President Mark LaNeve notes that April is typically worse for sales than March and ...

Official: GM shrinking to four brands; Pontiac to four models 11 months ago on Autoblog

In an interview Sunday with Automotive News (sub. req'd), Troy Clarke, GM's North American president, said that General Motors will be able to make good on its promise to Congress to drastically cut costs. Clarke said that GM will now focus its "product and marketing resources" on Buick, Chevrolet, ...

GM to delay dealer incentive payments 1 year ago on Autoblog

From November 28 to December 11, GM is holding back incentive payments to dealers, including dealer cash and customer cash. Why? in the words of Mark LaNeve, GM's VP of North American sales, because "Anytime you can delay any kind of a payment, it helps cash flow" And cash is probably the most ...

LaNeve says that Chevy ads must change 2 years ago on Autoblog

"Like a Rock" might now refer to how quickly Chevy drops its long-time advertising agency if it doesn't get with the program. According to Advertising Age, GM marketing chief Mark LaNeve sent a stern message to Campbell-Ewald, the agency responsible for the bulk of Chevy's ads since 1922. LaNeve's ...

Making it official: Saturn Astra confirmed by GM 3 years ago on Autoblog

At a GM function Autoblog attended Wednesday night, Mark LaNeve, in his remarks to the assembled media, mentioned the Astra by name when responding to a question about Saturn. That was the first time we'd heard anyone from GM refer to the forthcoming Ion replacement by its Opel moniker in a Saturn ...

General Motors planning to keep Saab, Hummer 3 years ago on Autoblog

Mark LaNeve is out to put the kybosh on any notion that General Motors has designs on folding Saab and/or Hummer in its bid for solvency. The automaker's head of North American sales and marketing noted in a conference call that the two brands are "intrinsically woven" into GM's global ...






Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

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