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The Luxury Institute surveyed 1,642 affluent Americans to see which brands stood out among the crowd of luxury automakers, and Porsche made out as the overall winner. The survey participants make an average of $349,000 per year and have a net worth of $3.7 million, and they're surveyed on customer service, quality, exclusivity, and that overall warm and fuzzy feeling one gets about a given brand. Porsche received high marks for its uniqueness in the marketplace, as well as for the company's strong focus and attention to detail.

Lexus and Mercedes rounded out the top three, with Lexus achieving the highest overall purchase consideration and Mercedes receiving demerits for its past ownership of Chrysler. Ouch. BMW finished in fourth place, due in part to Bimmer fans' displeasure over the brand's styling and overly complicated tech like iDrive. Japanese automakers scored highest with regards to customer satisfaction, with Lexus, Acura, and Infinity landing in the top three overall. Cadillac, which was ranked first in customer satisfaction last year, fell into a tie for fourth place in this year's survey. Lincoln was deemed to have the least desirable brand status in the survey, as Ford's luxury arm finished dead last in the field of 12. Maybe the new MKS sedan will drive Lincoln out of the basement in next year's survey.

[Source: Marketing Daily via Motor Authority]

Porsche most desirable brand among stinking rich originally appeared on Autoblog on Tue, 03 Jun 2008 13:01:00 EST. Please see our terms for use of feeds.

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The Luxury Institute, a research organization whose focus is directed solely upon the top 10% of America's wealthy, has declared that Porsche is the country's top luxury brand. Its 2007 online poll surveyed no fewer than 1,600 affluent folks, each of whom, on average, earns at least $313,000 USD annually and whose net worth is $3.3 million.

Porsche came out ahead of industry heavyweights like BMW, Mercedes, Audi, Lexus, Jaguar and several other traditionally upscale marques. Those surveyed cited characteristics such as Porsche's power, style, elegance and value when making their selections. We have no problem with the poll, as Porsche certainly makes some killer machinery. We just wish that we were, you know, in a position to be among those invited to participate in the survey...

[Source: Luxury Institute/PCNA]

Continue reading Wealthy Americans say Porsche tops the luxury segment

Wealthy Americans say Porsche tops the luxury segment originally appeared on Autoblog on Wed, 18 Apr 2007 18:07:00 EST. Please see our terms for use of feeds.

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Cadillac bested Lexus and Acura for first place in customer experience by the New York-based Luxury Institute. Only those earning more than $150,000 per year can take the Luxury Institutes survey, which gages brand tastes of the wealthiest Americans. Among the reasons Cadillac came out on top was the overall dealership experience, looks, and performance. Audi, BMW, Infiniti, Jaguar, Lincoln, Mercedes, and Volvo were also eligible for the award. If you've never heard of the Luxury Institute, you're not alone. We didn't want to take their survey anyway.

Thanks for the tip, CTGentleman!

View the press release after the jump

[Source: Luxury Institute]

Continue reading Cadillac rated best customer experience by luxury owners

Cadillac rated best customer experience by luxury owners originally appeared on Autoblog on Tue, 06 Feb 2007 08:04:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>acuraaudibmwcadillacinfinitiLexuslincolnLuxury InstituteLuxuryInstituteTue, 06 Feb 2007 08:04:00 EST<![CDATA[Rolls Royce the car of choice for ultra-rich]]>http://www.autoblog.com/2006/07/17/rolls-royce-the-car-of-choice-for-ultra-rich/http://www.autoblog.com/2006/07/17/rolls-royce-the-car-of-choice-for-ultra-rich/http://www.autoblog.com/2006/07/17/rolls-royce-the-car-of-choice-for-ultra-rich/#commentsFiled under: , , , , , , , , , ,



Illustrating the fickle nature of the ultra wealthy, a new survey of 500 bona fide rich people conducted by the Luxury Institute reveals that Rolls Royce is the most luxurious brand of 2006, a position that was held by Maybach last year.

"Too many luxury firms are looking to 'Wow' the client with extraordinary, but fleeting, gimmicks," says Milton Pedraza, CEO of the Luxury Institute, who performed the survey. "First and foremost, the wealthy want these firms to simply execute the fundamentals of each customer experience extraordinarily well. Consumers have spoken and Rolls Royce is the ultra-luxury brand they recommend to their peers most often."

Brands in the survey included Aston Martin, Bentley, BMW, Ferrari, Lamborghini, Maserati, Maybach, Mercedes-Benz, Porsche, and Rolls Royce. The participants, who were required to have a gross annual income of at least $200,000 and a net worth of $5,000,000, said only Rolls consistently provided superior quality, reputation, and service. Only in social status did Maybach beat Rolls Royce.

Of course, what's the point of ranking these brands when you can afford to buy one of each?

[Source: Luxury Institute via The Auto Channel]

Rolls Royce the car of choice for ultra-rich originally appeared on Autoblog on Mon, 17 Jul 2006 09:02:00 EST. Please see our terms for use of feeds.

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