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Pontiac is set to become the first major automaker to establish a presence in Second Life. Second Life, in case you aren't familiar, is that privately-owned, partly subscription-based 3-D virtual world, set up by Linden Lab, that allows residents to live a double digital life free from the constraints of the corporeal. There's no real aim or objective in the game except to go about living, which has led participants to do just that and set up a virtual economy with currency, trade and manufacturing going on in bits and bytes.

According to its press release, Pontiac will enter the Second Life world in late November when it opens a land mass called Motorati Island. But here's the fun part, Pontiac will offer free "land" for Residents who want to help "create a vibrant car culture within the community." Entrepreneurs and artists who wish to create their own projects devoted to car culture will be provided with parcels of land around Motorati Island by Pontiac. "Our mission is to work with the Second Life community to create a place for car lovers that doesn't exist today," said Mark-Hans Richer, marketing director at Pontiac. And, of course, you will be able to visit a Pontiac dealership on the island where you can customize a Solstice GXP and then even drive it on a high speed test track. The island will even have its own microsite at http://www.motoratilife.com/.

Full press release after the jump.

[Sources: Wikipedia, Pontiac, Linden Lab]

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Pontiac buying property in Second Life originally appeared on Autoblog on Mon, 23 Oct 2006 19:26:00 EST. Please see our terms for use of feeds.

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