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1Customer Satisfaction Reaches All-Time High In Auto Industry

Premium brands have the happiest customers

Does it matter to you how happy other people are with their cars and trucks? Marketing experts often say that word-of-mouth endorsement from those in our social circles are more influential than advertising. It makes sense. So, perhaps the somewhat surprising findings of a new study on customer satisfaction might influence your thinking. It is based, after all on surveys filled out by car owners about how happy they are with their cars.

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