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REPORT: Lincoln and Mercury's new direction involves downsizing
If The Blue Oval boys intend to keep buyers filing into Lincoln and Mercury showrooms over the next few years, each brand's product portfolios are going to need a bit more than a simple nick-and-tuck to compete with the best from around the world. To that end, expect Lincoln to continue making the switch from large, rear-wheel drive SUVs and old-tech luxury barges to smaller, more nimble premium models akin to the next-gen Focus-based compact Concept C that was introduced earlier this year at the Detroit Auto Show. Around the same time, ... Read more →
Lincoln mulling compact sedan to slot in below MKZ Damon Lavrinc
Automotive News sat down with Derrick Kuzak, Lincoln's product development chief, to discuss what lies ahead for Ford's erstwhile luxury marque, and Kuzak was quoted as saying, "We do think that ...
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REPORT: Lincoln and Mercury's new direction involves downsizing 4 months ago on Autoblog
If The Blue Oval boys intend to keep buyers filing into Lincoln and Mercury showrooms over the next few years, each brand's product portfolios are going to need a bit more than a simple nick-and-tuck to compete with the best from around the world. To that end, expect Lincoln to continue making ...
Lincoln mulling compact sedan to slot in below MKZ 1 year ago on Autoblog
Automotive News sat down with Derrick Kuzak, Lincoln's product development chief, to discuss what lies ahead for Ford's erstwhile luxury marque, and Kuzak was quoted as saying, "We do think that there is room for a smaller car in the Lincoln brand," but he was unable to provide any hard details on ...
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