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Ford confirms Lincoln won't be lifted to replace Jaguar
A report today by Automotive News reveals that Ford doesn't plan on moving the Lincoln brand upmarket to take the place of Jaguar when the British brand is eventually sold along with Land Rover. First of all, who ever suggested that selling more expensive Lincolns was even a viable option? As Derrick Kuzak, Ford's group vice president of global product development, tells AN, "We have a ways to go to strengthen Lincoln." Indeed. The talk about town was apparently that Lincoln could cross the $60,000 threshold to replace the position once held ... Read more →
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Ford confirms Lincoln won't be lifted to replace Jaguar 2 years ago on Autoblog
A report today by Automotive News reveals that Ford doesn't plan on moving the Lincoln brand upmarket to take the place of Jaguar when the British brand is eventually sold along with Land Rover. First of all, who ever suggested that selling more expensive Lincolns was even a viable option? As ...
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