LexusJapan

Let's all agree that the Lexus LF-A is an uncommonly passionate manifestation of Lexus's relentless pursuit. The buzz that's been generated just by show coverage and reviews have made advertising largely unnecessary, but Lexus has gone and created a ...

In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, especially an upscale brand, it's not advisable to rebadge existing models and crank up the price. It ...