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VIDEO: JDM Lexus LFA commercial hits the tubes
Let's all agree that the Lexus LF-A is an uncommonly passionate manifestation of Lexus's relentless pursuit. The buzz that's been generated just by show coverage and reviews have made advertising largely unnecessary, but Lexus has gone and created a spot for its supercar anyway. The music for the commercial is apparently by O.N.O, but it doesn't matter, all you'll be digging on is the shriek of that V10 and a few snow-laden powerslides. Hit the jump to see for yourself. [Source: YouTube] ... Read more →
Lexus brand isn't flying in Toyota's home market Dan Roth
In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, ...
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VIDEO: JDM Lexus LFA commercial hits the tubes 5 days ago on Autoblog
Let's all agree that the Lexus LF-A is an uncommonly passionate manifestation of Lexus's relentless pursuit. The buzz that's been generated just by show coverage and reviews have made advertising largely unnecessary, but Lexus has gone and created a spot for its supercar anyway. The music for ...
Lexus brand isn't flying in Toyota's home market 1 year ago on Autoblog
In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, especially an upscale brand, it's not advisable to rebadge existing models and crank up the price. It ...
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