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Lexus reportedly aiming to please younger generation, compete with entry-level BMWs

When Lexus was founded in 1989, it appealed to the staid sensibilities of its 45-year-old demographic. Now, those buyers are in their mid-sixties, and Lexus, faced with a 34.1% sales slip for the first six months of the year – more than its primary rivals from Germany – is rethinking its line-up and consumer experience to appeal to younger buyers. Speaking with Automotive News, Lexus execs admitted they've grown too dependent on sales of the RX crossover, and in an attempt to right the ship – and score sales from BMW 3 ... Read more →

VIDEO: Lexus launches new TV ads for IS C John Neff

Not since Ice Cube and Mark Wahlberg famously argued in the movie Three Kings about whether or not Lexus made a convertible have we cared this much about the existence of a drop top from the ...

Lexus reportedly aiming to please younger generation, compete with entry-level BMWs 5 months ago on Autoblog

When Lexus was founded in 1989, it appealed to the staid sensibilities of its 45-year-old demographic. Now, those buyers are in their mid-sixties, and Lexus, faced with a 34.1% sales slip for the first six months of the year – more than its primary rivals from Germany – is ...

VIDEO: Lexus launches new TV ads for IS C 7 months ago on Autoblog

Not since Ice Cube and Mark Wahlberg famously argued in the movie Three Kings about whether or not Lexus made a convertible have we cared this much about the existence of a drop top from the italicized L gang. Check out our First Drive of the IS250 C and IS350 C published yesterday, however, ...






Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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