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Lexus reportedly aiming to please younger generation, compete with entry-level BMWs

When Lexus was founded in 1989, it appealed to the staid sensibilities of its 45-year-old demographic. Now, those buyers are in their mid-sixties, and Lexus, faced with a 34.1% sales slip for the first six months of the year – more than its primary rivals from Germany – is rethinking its line-up and consumer experience to appeal to younger buyers. Speaking with Automotive News, Lexus execs admitted they've grown too dependent on sales of the RX crossover, and in an attempt to right the ship – and score sales from BMW 3 ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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