Lexus IS-C


Lexus reportedly aiming to please younger generation, compete with entry-level BMWs

When Lexus was founded in 1989, it appealed to the staid sensibilities of its 45-year-old demographic. Now, those buyers are in their mid-sixties, and Lexus, faced with a 34.1% sales slip for the first six months of the year – more than its primary rivals from Germany – is rethinking its line-up and consumer experience to appeal to younger buyers. Speaking with Automotive News, Lexus execs admitted they've grown too dependent on sales of the RX crossover, and in an attempt to right the ship – and score sales from BMW 3 ... Read more →

REPORTS: Lexus to build IS F convertible; existing IS droptops selling ahead of supply Chris Shunk

Lexus has high hopes for its new IS250 C and IS350 C convertibles, and early returns give the Japanese automakers cause for optimism. Car and Driver is reporting that Toyota's upscale division ...

Lexus reportedly aiming to please younger generation, compete with entry-level BMWs 5 months ago on Autoblog

When Lexus was founded in 1989, it appealed to the staid sensibilities of its 45-year-old demographic. Now, those buyers are in their mid-sixties, and Lexus, faced with a 34.1% sales slip for the first six months of the year – more than its primary rivals from Germany – is ...

REPORTS: Lexus to build IS F convertible; existing IS droptops selling ahead of supply 5 months ago on Autoblog

Lexus has high hopes for its new IS250 C and IS350 C convertibles, and early returns give the Japanese automakers cause for optimism. Car and Driver is reporting that Toyota's upscale division will build a droptop version of its bonkers IS F sports sedan, and plans for that model are surely ...






Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

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