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VIDEO: Chevrolet targets gay demographic with new Camaro marketing effort

Wasn't it just a couple of years ago that the American Family Association was boycotting Ford for marketing in gay-centric publications? Fast forward to today and see just how much things have changed. Last month, Chevrolet sponsored an event in Los Angeles called Gay Day at the Movies to promote the release of Transformers: Revenge of the Fallen. Michael Bay's latest opus, of course, features a bunch of General Motors vehicles, not the least of which is the 2010 Chevrolet Camaro that plays the leading role of Bumblebee. A video was ... Read more →

Still on Top: Toyota Yaris remains most researched vehicle among GLBT community Noah Joseph

Each quarter, Gaywheels.com publishes a list of their Top 10 Most Researched Vehicles, and the latest data is in, providing a market indicator for the most popular cars in the Gay Lesbian Bisexual and ...

Lexus joins growing list of automakers seeking gay buyers Chris Paukert

Lexus is joining its Toyota stablemate Scion in directly courting gay audiences. The luxury brand's edgier, younger sibling has been in the business of marketing to gays essentially since its ...

Ford considering amending employment policy's sexual orientation clauses Chris Paukert

Ford’s shareholders are to reportedly consider changing the company’s equal employment policy language to exclude any mention of sexual orientation. The move is expected after the U.S. ...

19 groups to renew boycott against Ford over gay marketing efforts Chris Paukert

We knew it couldn’t last. On Monday, nineteen conservative groups renewed plans for a boycott of the Ford Motor Company on the grounds that the automaker reneged on a purported accord to ...






Autoblog Podcast #152: Paukert Enhanced!

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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