The initial surge for Nissan Leaf pre-orders has long since died down, but the company is still steadily racking up more potential sales, albeit at a much slower rate. The last time that we updated the Leaf's pre-order status, U.S. interest stood at 13,000 strong with an additional 6,000 claimed in Japan. Now, Nissan reports that more than 15,000 U.S. buyers have plunked down their $99 reservation fee and stepped in line for the Leaf. Combining the U.S. and Japan, pre-orders for the Leaf now sta
In auto speak, conquest sales can be loosely defined as a legal form of stealing from others, as in taking potential sales away from other models or swiping buyers who are typically loyal to another brand. Conquest sales are highly coveted, and most automakers actually aim to make vehicles that will sway buyers away from another brand and towards a lifelong commitment to its models. If gaining conquest sales was Nissan's goal with the Leaf, early results show that it succeeded in spades.
Nissan's division vice president Al Castignetti made quite a bold statement and prediction at the recent groundbreaking event in Smyrna, TN when he said that over half of the 130,000 hand-raisers for the Nissan Leaf, currently own a Toyota Prius. Specifically, Castignetti said:
We, along with the rest of you, have been led to believe that the roll-out of the all-electric Nissan Leaf would begin happening sometime this fall with places such as San Diego, CA, Seattle, WA and Tennessee first in line to fill some of the expected 20,000 orders from customers. Apparently that information is wrong. Instead, the emissions-free sedan with room for five will actually debut this very spring in Conyers, Georgia. Huh? How can this be? Even we extremely esteemed journalists writers