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Kia Drive Dating

Kia claims that 1 in 5 relationship breakups occur after a couple fights over one person's driving skills (or lack thereof). This gave rise to a little socio-marketing experiment by the company called Drive Dating, which involved sending 20 Kia Picantos, 20 single guys, and 20 single girls to the London Zoo for a four-wheeled take on speed dating. The idea was to see how compatible a couple was in the confines of an automobile before they began dating in earnest. (Also, it provided the perfect excuse to arrange 20 cars in the shape of a heart and release pictures of said arrangement to the media.)

Participants played musical cars, spending three minutes in the front seat with an eligible bachelor or bachelorette before moving onto another car and another potential love match. The automaker supplied mood music and icebreaker questions, but good looks, engaging personalities, and reasonable levels of personal hygeine were the sole responsibility of the Drive Daters. Once the participants each made a full circuit through the Picantos, Kia sent them to a bar for debriefing and an opportunity for potentially "interested" couples to pick up where they left off.

Another Drive Dating event is scheduled for this week, and Kia would like to make it a regular thing if it proves to be successful.

How Kia will determine that level of success is not known, but if participants start locking the doors, moving to the second row of seating and taking more than their alloted three minutes ... well ...that might be an indicator that this Drive Dating thing is working out just fine.

(Kia press release after the jump)

[Source: Kia Motors UK]

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Kia plays Cupid in London originally appeared on Autoblog on Sun, 18 Jun 2006 10:05:00 EST. Please see our terms for use of feeds.

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