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14Report: GM poaches Hyundai marketing VP Chris Perry to head Chevy PR

The constant churn at General Motors' U.S. marketing organization continues with the hiring of former Hyundai marketing vice president, Chris Perry (right), to run marketing for the Chevrolet brand. Perry follows former top Hyundai marketing chief Joel Ewanick over to GM just five months after replacing him as the head of marketing at the Korean automaker. Perry is the fourth marketing executive chosen to run Chevrolet in the past 13 months.

52BREAKING: General Motors to announce Chevy Volt pricing/ordering on Tuesday [w/poll]

The three-year-long wait for the 2011 Chevrolet Volt's official U.S. price tag will finally be over in less than 24 hours. At the Plug-In 2010 Conference in San Jose, California on Tuesday, GM VP of Marketing Joel Ewanick will announce pricing details and the ordering process for the Volt. Following the announcement, there will be a live online webchat with Volt Marketing Director Tony DiSalle. While we're waiting for the official announcement, you can through to the jump for a brief press

33General Motors to announce Chevy Volt pricing/ordering on Tuesday

The three-year-long wait for the 2011 Chevrolet Volt's official U.S. price tag will finally be over in less than 24 hours. At the Plug-In 2010 Conference in San Jose, California on Tuesday, GM VP of Marketing Joel Ewanick will announce pricing details and the ordering process for the Volt. Following the announcement, there will be a live online webchat with Volt Marketing Director Tony DiSalle. While we're waiting for the official announcement (we'll have the chat available here on Autoblo

6Cadillac ad account goes to Fallon, so Chrysler's account goes to... ?

General Motor's VP of Marketing Joel Ewanick has found a home for the wandering Cadillac account: Fallon. That home, however, wasn't empty: last December Fallon won the Chrysler account and created the Pentastar's "Coming Home" ad campaign that aired during the Super Bowl earlier this year. It's unlikely that Chrysler will want to share a bed with Cadillac, so the seven-month-old account will most likely be the next one to move on.

23GM marketing chief Ewanick moving Cadillac ad account

Cadillac CTS-V commercial – Click above to watch video after the jump

25Just-hired GM marketing head Ewanick already stirring the pot?

It seems a pretty safe assumption that if Joel Ewanick agreed to join General Motors as its Vice President of Marketing after less than two months in the same job at Nissan, he must have been promised a lot. Specifically, he was probably given complete control over everything marketing related for all four remaining brands at GM. If so, it appears that Ewanick is jumping in with both feet. It was only a few weeks ago that Chevrolet announced that it was moving its advertising account away from C

27Docherty replaced as VP of marketing at GM

After yet another round of musical chairs amongst General Motors' executives, Susan Docherty will be removed from her position as vice president of marketing later this month. With just over six months behind her in the current job, Docherty will be given a new position within GM, which the automaker says it will announce in the near future. Rumors of Docherty's removal had been speculated for a while now, especially after her VP of sales position was dropped in another recent management shift.

8Joel Ewanick defects from Hyundai to Nissan, takes top marketing post

Over the past couple of years, Hyundai has been credited as having some of the best marketing efforts of any automaker in the U.S. The executive most credited with such programs as Hyundai's Assurance program is Joel Ewanick. As vice-president of marketing at Hyundai Motor America, he led the team that came up with ideas like Hyundai Assurance, which promises to continue making payments or take a car back if a buyer loses his or her job.

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