Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[The Eminem Show: Slim Shady and Jimmy Kimmel flying 200 autoworkers to Hollywood]]>http://www.autoblog.com/2009/05/13/the-eminem-show-slim-shady-and-jimmy-kimmel-flying-200-autowork/http://www.autoblog.com/2009/05/13/the-eminem-show-slim-shady-and-jimmy-kimmel-flying-200-autowork/http://www.autoblog.com/2009/05/13/the-eminem-show-slim-shady-and-jimmy-kimmel-flying-200-autowork/#commentsFiled under: , ,


Slim Shady plays an assembly line worker in 8 Mile

Sure, thousands of auto workers may be losing their jobs, but don't think they've got nowhere to go. Following similar overtures made by Jay Leno and Michigan restauranteur A.J. O'Neil, Slim Shady will be putting on a free concert for Detroit's unemployed auto workers. But on top of playing for the downtrodden in his home town, Eminem will also be sayin' hello to Hollywood with 200 of his fellow Detroiters.

The concert is a joint effort between Slim (who played an assembly-line worker in the semi-autobiographical film 8 Mile) and Jimmy Kimmel, on whose show Eminem will be appearing and performing (presumably and somewhat ironically, in the Pontiac Garage). Kimmel and Matthers felt it was important to show the world how the Detroit 3 crisis is affecting "real people" while showing them a good time in the process. It'll be back to MoTown following the performance where Shady is scheduled to put on another exclusive show for auto workers in their natural habitat, where the entertained laid-off workers will hopefully be able to lose themselves in the music... at least for the evening.

[Source: USA Today | Image: Eli Reed/Universal Studios]

The Eminem Show: Slim Shady and Jimmy Kimmel flying 200 autoworkers to Hollywood originally appeared on Autoblog on Wed, 13 May 2009 16:58:00 EST. Please see our terms for use of feeds.

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Pontiac has been revamping its brand, cutting the ass-ugly (Aztek, Montana) and adding the badass (G8, Solstice GXP). There's a strong desire to shift the median buyer age down. The effort's already underway, and has seen some success thus far, but Pontiac wants the coveted younger buyer. In the interest of getting the Pontiac name in front of their intended buyer, the division is actually cutting back on traditional advertising efforts. Huh? Well, how many 20-somethings do you know who watch Dateline? Right.

Think of it as a one-two punch from Pontiac. The first part is creating compelling product, which we've all been watching intently. The line's been purged of bad ideas, and a strong styling direction has taken hold. Excitement surrounds the launch of the G8 sedan, and the G6 has made us forget all about vehicles like the Sunfire. Okay, the G5 isn't helping matters, but the rest of the lineup is eye-catching and well turned out. Some brand watchers knock Pontiac for not retaining owners over the last ten years, but the brand has undergone some considerable change. We'd expect that buyers turned on by the Trans Sport aren't the same people that get excited by the impending awesomeness that is the G8.

[Source: Advertising Age]

Continue reading Pontiac puts its faith in the internet

Pontiac puts its faith in the internet originally appeared on Autoblog on Fri, 16 Nov 2007 10:04:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisingbannerg8internetjimmy kimmelJimmyKimmelpontiacpontiac g8PontiacG8webFri, 16 Nov 2007 10:04:00 EST<![CDATA[Get ready for the onslaught - GM plans to celebrate New Year's with marketing blitz]]>http://www.autoblog.com/2006/12/24/get-ready-for-the-onslaught-gm-plans-to-celebrate-new-years-w/http://www.autoblog.com/2006/12/24/get-ready-for-the-onslaught-gm-plans-to-celebrate-new-years-w/http://www.autoblog.com/2006/12/24/get-ready-for-the-onslaught-gm-plans-to-celebrate-new-years-w/#commentsFiled under: , ,

Ah, that mythical 18-34 demographic. So celebrated in our popular culture, so coveted by brands, so elusive and fickle. They do like to party, though, and what better way to try and capture a little of their deficient attention span than to plaster your logo and brand all over the first huge party of the year? That's what Chevrolet will be doing to fulfill it's self-appointed role as the Times Square celebrations "official ride". Kind of ironic when you think about trying to drive in Midtown at any time, let alone a holiday. There's no way your Chevy's gonna get anywhere near Dick Clark that night.

GM's making quite the holiday push, actually. Chevrolet plans to cash in on hats adorned with the bowtie logo and a new billboard, all of which should be captured by cameras from several networks. They'll also be running spots for the Cobalt, HHR, Impala, and Malibu. Pontiac will be sponsoring a musical contest on Jimmy Kimmel Live and will host a band on their Pontiac Garage stage. Add to this the general ad blitz that makes up the GM Red Tag event, and it may feel like the GM show, punctuated by New Year's breaks.

[Source: Automotive News]

Get ready for the onslaught - GM plans to celebrate New Year's with marketing blitz originally appeared on Autoblog on Sun, 24 Dec 2006 14:27:00 EST. Please see our terms for use of feeds.

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