JimEllis


Chevy dealers "mad as hell" - target Tundra with ads

According to a recent Brandweek article, Chevy dealers are tired of waiting around for GM to dispute Toyota's Tundra claims, and they're doing something about it with a series of ads attacking Toyota and its pickup. One radio spot written by Mark Frost, general manager of Jim Ellis Chevrolet in Atlanta, claims Toyota recalled more vehicles in 2007 than it sold. "Folks, the reality is Chevrolet is better for you, your pocketbook and America," the ad says. Frost is well-known in the area for displaying a Toyota Camry in front of his dealership. ... Read more →

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