Jim Farley

When Alan Mulally arrived at Ford Motor Company three years ago, the Blue Oval was in bad shape. New product wasn't exactly pouring in and the company's cash hoard was steadily shrinking. And word on the street is that the corporate culture at Ford was in as much trouble as the product lineup, ...

While the first-generation Ford Focus certainly had its faults, it was also ahead of its time, with engaging driving dynamics and a ton of different variations. You could get a Focus sedan, a three- or five-door hatch and even a wagon. For ...

Ford's boxy new Flex crossover wagon is far from meeting its sales expectations. And while part of its slow sales can be chalked up to the overall downturn in the auto market, and specifically sales of large 'utes, some believe that there could ...

Perhaps 'fired' is the wrong word, as that does imply that these white collar workers did something wrong. The only thing some 12% of Ford's salaried workforce did wrong is get hired by a company that dug itself into a hole relying on strong truck and SUV sales during the 1990s. Now, with consumers ...

After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing ...

Click above for a high-res gallery of the Ford Flex.The SUV exodus means Ford's Flex has the potential to be a hit and it's gearing up for an onslaught of orders when sales begin this summer. Ford's group veep of marketing and communications, Jim Farley, told Automotive News that consumers leaving ...

As the days go on, the much rumored F-150 Raptor is becoming less wild speculation and more solid reality. Dealers were given a glimpse of the forth-coming truck at the Ford Dealer Show in Las Vegas, and they haven't shied away from spilling the beans regarding what they saw. Ford marketing boss ...

Joe Laymon isn't on the short list of successors for Ford CEO Alan Mulally, and it's unlikely you've ever heard of him, but if you want to get to the top at the Blue Oval, this is the guy you stop by Starbucks for on the way to work. Laymon is in charge of keeping a list of internal candidates ...

Click the Fiesta for a high-res gallery var digg_url = 'http://digg.com/autos/Euro_Fiesta_to_come_to_America'; Until recently, Ford had only planned to sell the new Fiesta small car as a sedan in the US market. Judging from the reaction of readers in the comments here when we showed photos of the ...

Towards the end of 2003, Ford unveiled the Freestar. It was a lousy minivan, and its name wasn't much better. From there the f-bombs started pouring in with the Freestyle, Five Hundred, and Fusion. Ford had a Shakespearean stranglehold on alliteration, but outside of the decent success of the ...