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    Video: Fiat co-opts Jeep tagline for new Panda campaign
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    Recognize that tag line? It was used in the first ad for the 2011 Jeep Grand Cherokee, a 90-second spot devoted to resetting our image of Jeep and, subtly, America itself. Chrysler parent Fiat evidently thinks so much of the tagline that they've taken it to Italy for use in the ad campaign for ...

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    Report: Ferrari president Montezemolo to run for Italian Prime Minister
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    There have always been rumors surrounding Ferrari. But most of those rumors have revolved around its road cars, if not its Formula One operations: that the company is planning to build this type of car or that, that the team is planning to hire this driver or that one. But this one rumor that has ...

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    Report: Ferrari chairman Montezemolo calls on Italian PM Berlusconi to resign
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    Silvio Berlusconi is used to opposition. The Italian prime minister has, with a few gaps here and there, been running the country since 1994. This despite numerous scandals and regular votes of no confidence that have threatened to kick him out of office. But this time around, Berlusconi ...

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    Milan welcomes the Pirelli corso Venezia
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    We're used to hearing the word "Pirelli" outside the world of tires, but those mentions usually refer to 12 pages of nubile beauties wearing nail polish and a little bit of pasta. The Italian tire company plans to blow all that up with the opening of its Pirelli corso Venezia lifestyle boutique ...

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    2011 Italian Grand Prix put the pedal to the metal [spoilers]
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    Over the last five years, four different drivers have won the Italian Grand Prix. All of them were on the grid for this year's race. In fact, if you go back for ten, the only Monza winner who isn't still in F1 is Juan Pablo Montoya, long since departed for the heavier machines and banked ovals of ...

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    Ferrari 458 Spider goes topless in Italy
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    The latest exotic two-door to wear the Cavillino Rampante is the Ferrari 458 Spider, and our friends at eGarage.com hopped a plane to Maranello so they could see it in person. How's it look? How do you think it looks? The already gorgeous coupe has been given a styling kick that also turns the ...

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    Italian beauty and absurdity extend to gas stations in Cuneo, Italy
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    When luxury becomes a commodity, there's little left but to make commodities luxurious. This is a newly constructed gas station in Cuneo, Piemonte, Italy, designed by Damilano Studio Architects, and it's rather pleasant to look at if modern architecture is your thing. Reinforced concrete ...

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    Fiat and Ferrari dominate 2011 International Engine of the Year Awards
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    Italy knows how to put an engine together – at least, according to the International Engine of the Year voting committee. The votes have been tallied, and Fiat has taken home four out of 12 awards. The company's 875-cc TwinAir mill has earned the title of Best New Engine of 2011, Green ...

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    Video: Italian bus driver fired for driving with elbows while using two phones
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    The Italians sure do know how to live. Their vehicles are more beautiful, their meals more delicious and their bus drivers more distracted. Just take a look at the video after the jump to see what we mean. While jostling through the hectic traffic of Rome (of course it's in Rome, where else?) ...

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    Video: We're in Rome to drive the Lamborghini Aventador - What do you want to know?
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    Rome is an amazing city. In fact, for some time the city served as the center of the world as the Romans exerted their power across the Earth. And it still sits at the very heart of Italy. Fitting, then, that our European Editor Matt Davis has descended upon the historic Italian city to drive ...

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