IsettaRevival


REPORT: BMW will create new electric vehicle sub-brand

BMW CEO Norbert Reithofer has confirmed to Reuters that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles. The company will stick with its existing BMW, MINI and Rolls-Royce marques, but Reithofer revealed that the board has voted to create a sub-brand for electric vehicles. This new sub-brand will be similar to BMW's seperate marketing of the "M" line of vehicle, will be targeted at urban drivers and include ... Read more →

BMW mini-car development underway Noah Joseph

Over recent months a collage of rumors surrounding a fourth brand under the BMW umbrella have been circulating, which may now be coming into clearer focus. With government fuel economy and emissions ...

BMW may bring back Isetta! John Neff

Auto Express is reporting that BMW is currently considering bringing back the Isetta, the three-wheel mini car with a door where the hood should be that achieved pop-culture celebrity status as the ...

REPORT: BMW will create new electric vehicle sub-brand 3 months ago on Autoblog

BMW CEO Norbert Reithofer has confirmed to Reuters that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles. The company will stick with its existing BMW, MINI and ...

BMW mini-car development underway 1 year ago on Autoblog

Over recent months a collage of rumors surrounding a fourth brand under the BMW umbrella have been circulating, which may now be coming into clearer focus. With government fuel economy and emissions standards tightening both in the US and abroad, BMW, like other carmakers, is being forced to develop ...

BMW may bring back Isetta! 2 years ago on Autoblog

Auto Express is reporting that BMW is currently considering bringing back the Isetta, the three-wheel mini car with a door where the hood should be that achieved pop-culture celebrity status as the personal whip of Urkel on the sit-com Family Matters (did I just date myself?). Unlike the original, ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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