IAG Research


Hyundai's "Big Duh" campaign officially one to remember

As we learned at the New York Auto Show, the fanciest or funniest videos don't always take home the trophies. Hyundai's recent "Big Duh" ads won the IAG Research ad award by being the one ad the really stuck in the skull of folks at home from Nov 1, 2007 through Jan 26, 2008 . The "Big Duh" year end sales event spots were recognized as the most effective car ads because it's apparently hard to forget a choir singing the word "Duh" to "O Christmas Tree" while a Hyundai Azera rotates on screen. Hyundai's ads were also effective because the "Big ... Read more →

New York Auto Show Preview: Regis to host Automotive Advertising Awards Jeremy Korzeniewski

Does anyone want to wager whether Daimler-Chrysler, especially its Jeep brand, will win any advertising awards when well known TV Ad effectiveness ratings company, IAG Research, presents the IAG ...

Hyundai's "Big Duh" campaign officially one to remember 1 year ago on Autoblog

As we learned at the New York Auto Show, the fanciest or funniest videos don't always take home the trophies. Hyundai's recent "Big Duh" ads won the IAG Research ad award by being the one ad the really stuck in the skull of folks at home from Nov 1, 2007 through Jan 26, 2008 . The "Big Duh" year end ...

New York Auto Show Preview: Regis to host Automotive Advertising Awards 2 years ago on Autoblog

Does anyone want to wager whether Daimler-Chrysler, especially its Jeep brand, will win any advertising awards when well known TV Ad effectiveness ratings company, IAG Research, presents the IAG Automotive Advertising Awards at the New York Auto Show's opening press breakfast on April 4, 2007? The ...






Autoblog Podcast #152: Paukert Enhanced!

Chris Paukert joins the usual crew of Chris, Sam, and Dan, summarily classing up the joint.

 
 

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