Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Hyundai's "Big Duh" campaign officially one to remember]]>http://www.autoblog.com/2008/04/02/hyundais-big-duh-campaign-one-to-remember/http://www.autoblog.com/2008/04/02/hyundais-big-duh-campaign-one-to-remember/http://www.autoblog.com/2008/04/02/hyundais-big-duh-campaign-one-to-remember/#commentsFiled under: , ,

As we learned at the New York Auto Show, the fanciest or funniest videos don't always take home the trophies. Hyundai's recent "Big Duh" ads won the IAG Research ad award by being the one ad the really stuck in the skull of folks at home from Nov 1, 2007 through Jan 26, 2008 . The "Big Duh" year end sales event spots were recognized as the most effective car ads because it's apparently hard to forget a choir singing the word "Duh" to "O Christmas Tree" while a Hyundai Azera rotates on screen.

Hyundai's ads were also effective because the "Big Duh" theme was used over a period of several months, which helped viewers better associate the 30-second spots with the Korean automaker. A few of the "Duh" themes carried out over the past few months are "Pink Panther" and "2001 Space Odyssey", and the obvious point of the commercials is that getting a great deal on a Hyundai is a no-brainer. With improving ads and some hot new products on the way, it seems Hyundai has a lot to celebrate of late. We added a few of the "Big Duh" commercials after the jump so you can see why they're so memorable.

[Source: Auto Dateline]

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Hyundai's "Big Duh" campaign officially one to remember originally appeared on Autoblog on Wed, 02 Apr 2008 09:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisingbig duhBigDuhHyundaiIAG researchIagResearchWed, 02 Apr 2008 09:29:00 EST<![CDATA[New York Auto Show Preview: Regis to host Automotive Advertising Awards]]>http://www.autoblog.com/2007/02/14/new-york-auto-show-preview-regis-to-host-automotive-advertising/http://www.autoblog.com/2007/02/14/new-york-auto-show-preview-regis-to-host-automotive-advertising/http://www.autoblog.com/2007/02/14/new-york-auto-show-preview-regis-to-host-automotive-advertising/#commentsFiled under: , ,

Does anyone want to wager whether Daimler-Chrysler, especially its Jeep brand, will win any advertising awards when well known TV Ad effectiveness ratings company, IAG Research, presents the IAG Automotive Advertising Awards at the New York Auto Show's opening press breakfast on April 4, 2007? The awards will use data based on responses from 1.5 million national TV viewers from 20 TV networks. The awards ceremony will be hosted by none other than Regis Philbin. You just can't do much better than Regis, he who in 2006 broke his own existing Guinness World Record for "Most Hours on Camera", setting a new mark of 15,662 hours accumulated over his illustrious career. Wait a second -- we think you could do better by having Kelly Ripa host it. She could kick off our impending "Girls of the 2007 New York Auto Show" post on the right foot.

Awards will be given out in five categories:

  • Most Effective Overall Ad (Luxury vehicle category)
  • Most Effective Overall Ad (Non-Luxury vehicle category)
  • Most Liked Ad
  • Most Effective New Nameplate Launch Campaign
  • Most Effective Established Nameplate Launch Campaign

[Source: PR Newswire]

New York Auto Show Preview: Regis to host Automotive Advertising Awards originally appeared on Autoblog on Wed, 14 Feb 2007 19:05:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>IAG ResearchIagResearchKelly RipaKellyRipaLive with Regis and KellyLiveWithRegisAndKellyNew York Auto ShowNewYorkAutoShowRegis PhilbinRegisPhilbinWed, 14 Feb 2007 19:05:00 EST