HyundaiMarketing

Chris Perry has some big shoes to fill in his new job. Hyundai has named Perry to replace Joel Ewanick as its vice-president of marketing. Ewanick, who left Hyundai in March for a short stay in the same position at Nissan, recently was appointed to that role at General Motors. Ewanick is credited ...

This story over at BrandWeek basically says that while quality among all makes is closer to equal now more than ever, some companies' sales have not improved to reflect that. Several (Hyundai was one named) blame marketing approaches for disappointing sales and hope to use new approaches to attract ...