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Last year, many people got their first glimpse of Hyundai's new Genesis luxury sedan as the Giants beat the stuffing out of the Patriots during Superbowl XLII. Pleased with the results of that effort, Hyundai is coming back to the big game, this time with the Genesis Coupe. Outgoing creative agency Goodby, Silverstein & Partners is handling two 30-second commercials featuring Hyundai's sporty new rear-drive two door. While the agency change has raised some eyebrows, Hyundai insists that it will continue to work with Goodby for quite some time, even as it transitions creative duties to World Marketing Group, already handling media buys for the automaker. We'll have to tune in for all four quarters to see if the jilted ad folks mailed it in, but judging from the quality of Goodby's work on the Genesis Sedan - and the target-meeting 8,000 units sold - the pigskin-centric effort will likely meet with success.

[Source: Brandweek]

Hyundai readies Genesis Coupe spots for Superbowl debut originally appeared on Autoblog on Tue, 23 Sep 2008 18:28:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>genesis coupegenesis coupe commercialgenesis coupe superbowlGenesisCoupeGenesisCoupeCommercialGenesisCoupeSuperbowlhyundai genesis coupehyundai genesis coupe commercialhyundai genesis coupe concepthyundai genesis coupe convertiblehyundai genesis coupe hkshyundai genesis coupe photoshyundai superbowlHyundaiGenesisCoupeHyundaiGenesisCoupeCommercialHyundaiGenesisCoupeConceptHyundaiGenesisCoupeConvertibleHyundaiGenesisCoupeHksHyundaiGenesisCoupePhotosHyundaiSuperbowlsuperbowl adSuperbowlAdTue, 23 Sep 2008 18:28:00 EST<![CDATA[2010 Hyundai Genesis Coupe gets web-assisted early unveiling]]>http://www.autoblog.com/2008/03/16/2010-hyundai-genesis-coupe-gets-web-assisted-early-unveiling/http://www.autoblog.com/2008/03/16/2010-hyundai-genesis-coupe-gets-web-assisted-early-unveiling/http://www.autoblog.com/2008/03/16/2010-hyundai-genesis-coupe-gets-web-assisted-early-unveiling/#commentsFiled under: , , ,


Click image for a high-res gallery of the 2010 Hyundai Genesis Coupe

As some of you might have already heard by now. The Hyundai Genesis Coupe has been unceremoniously de-cloaked courtesy of MyRide.com and the New Tiburon forums and is now making the rounds online. The consumer-grade version of the concept shown last year in Los Angeles simply looks fantastic, and with both turbo-four and V6 power on tap, it's ready to make some noise. Unfortunately, we can't tell you the specifics just yet (but rest assured, there's plenty to tell -- and it is good).

Barring any additional unforeseen surprises, we'll have the complete story for you when the car makes its debut this week in New York. But since the cat is out of the bag regarding this particular sampling of fourteen official photos, here they are for your enjoyment. Just hit up the high-res gallery below.

Gallery: 2010 Hyundai Genesis Coupe


[Source: Hyundai]

2010 Hyundai Genesis Coupe gets web-assisted early unveiling originally appeared on Autoblog on Sun, 16 Mar 2008 12:14:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2010 Hyundai Genesis Coupe2010HyundaiGenesisCoupebreakingGenesis Coupe official picsgenesis coupe photosgenesis coupe picsGenesisCoupeOfficialPicsGenesisCoupePhotosGenesisCoupePicsHyundai genesis CoupeHyundai Genesis Coupe photosHyundaiGenesisCoupeHyundaiGenesisCoupePhotosSun, 16 Mar 2008 12:14:00 EST