Hyundai Assurance


Hyundai wins Advertising Age Marketer of the Year award

Allow us to set the stage. The year was 2009, the month was February. The U.S. economy, which for months had been showing signs of springing a leak, was now fully flooding into five forward compartments. Banks were dead or dying, the housing industry had ground to a halt and without massive influxes of cold, hard government cash, two thirds of the Big Three would have gone belly up. Enter Hyundai. Amidst all the chaos and turmoil, the Korean automaker airs (during the Superbowl, mind you) a very simple commercial stating the following: ... Read more →

REPORT: Hyundai may extend Assurance program, go after fuel economy crown Dan Roth

If you haven't noticed, Hyundai's been on a multifaceted tear lately. Earlier this year, Hyundai came out with its Hyundai Assurance Program, letting customers return their cars if they suffered a ...

Hyundai's $1.49 fuel promo causing traffic jams at gas stations across the country? Jeremy Korzeniewski

Well, imagine that. People like cheap gas. Enough, in fact, that they're willing to line up in droves just for the privilege of filling up their tanks. As if you needed further proof of this ...

New Hyundai Assurance provision locks gas at $1.49/gal for one year [w/VIDEO] Chris Shunk

Hyundai is piling on additional incentives to boost its Assurance program as the industry heads into the dog days of summer. The newest promotion, Gas Lock, fixes the price of regular unleaded at ...

New Hyundai 'We pay you for buying our cars' campaign really just deferred incentives? Chris Shunk

The Hyundai Assurance program may well go down as the most innovative and perhaps successful marketing campaign of 2009. The program was so perfect for our economic times that General Motors and Ford ...

VIDEO: Hyundai Assurance - We'll ~*^#ing do anything (NSFW language) 8 months ago on Autoblog

The Hyundai Assurance program has been one of the most clever – and arguably among the most successful – incentive programs in recent memory. Hyundai has experienced a sharp rise in retail share since the program was initiated, and Ford and GM were so impressed with the program that ...

GM to unveil new incentives to assure buyers? 9 months ago on Autoblog

All the bankruptcy talk surrounding General Motors hasn't helped the largest U.S. automaker on the showroom floor, as sales have dropped by over 50% in 2009. Without additional incentives, GM sales may fall further with the the Obama administration's rejection yesterday of the 100-year-old ...

Hyundai Assurance program unused by owners so far 9 months ago on Autoblog

Hyundai has scored a big marketing win with its incentive program that allows owners to return a new Hyundai within a year if they lose their job. Called the Hyundai Assurance program, the South Korean automaker sweetened the deal later by offering to pay up to three months of car payments before ...

GM considering new incentives like, but not exactly like, Hyundai Assurance program 9 months ago on Autoblog

General Motors' sales for the month of February dropped by a gut-wrenching 53% versus February 2008, giving the General plenty of incentive to kick up, well, incentives. GM knows it has to do something more than the typical cash on the hood, 0% financing marketing initiatives, and it has looked at ...

Hyundai Assurance "Plus" adds 90-day payment relief to popular program 10 months ago on Autoblog

While the U.S. auto industry experienced a massive drop in sales last month, Hyundai was one of just three automakers that posted an increase. While a number of factors can account for the South Korean automaker's success in a down market, especially the addition of an all-new model, the Genesis, ...

Hyundai says Assurance program is effective 10 months ago on Autoblog

Hyundai's Assurance program, launched by the automaker in early January to give wary customers peace of mind if they lose their jobs during the first year of Hyundai ownership, appears to be working. According to the Korean automaker, the program is attracting shoppers. "We think it's responsible ...






Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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