Hyundai Assurance

Back in April, Hyundai launched the Assurance Trade-in Value Guarantee ensuring every new Hyundai's resale value two to four years down the road. Unfortunately for most folks still shopping for a Hyundai, that program has now ended. Keyword being "most" since Hyundai will no longer ensure the ...

Hyundai made news recently when it announced its new Assurance Trade-In Value Guarantee program. Now, the program is officially under way. If you purchase a Hyundai vehicle at an authorized dealership, in 24 or 48 months time you can trade that vehicle back in for a new Hyundai and the dealer ...

Hyundai is making a grab for more customer loyalty than it already enjoys with its newly launched Assurance Trade-in Value Guarantee, which, as its name suggests, guarantees future trade-in values on new car purchases. The move falls under Hyundai's wide-spanning Assurance marketing scheme, and ...

Effective tomorrow, Hyundai is reportedly ending its vehicle return program, which allowed Hyundai owners who unexpectedly lost their income to return their cars. The program was a breakthrough when it was introduced in January, 2009 at the height of the global credit crunch. According to Inside ...

Hyundai won several awards for its 2009 marketing efforts, in large part on the basis of its Hyundai Assurance program. The program began as a way to get reluctant customers back into showrooms to at least consider buying a new car in spite of the fact that many people were justifiably terrified ...

Allow us to set the stage. The year was 2009, the month was February. The U.S. economy, which for months had been showing signs of springing a leak, was now fully flooding into five forward compartments. Banks were dead or dying, the ...

If you haven't noticed, Hyundai's been on a multifaceted tear lately. Earlier this year, Hyundai came out with its Hyundai Assurance Program, letting customers return their cars if they suffered a loss of employment. CEO John Krafcik confirms that Hyundai Assurance is staying until the end of 2009, ...

Well, imagine that. People like cheap gas. Enough, in fact, that they're willing to line up in droves just for the privilege of filling up their tanks. As if you needed further proof of this unfailing truth, here are the ...

Hyundai is piling on additional incentives to boost its Assurance program as the industry heads into the dog days of summer. The newest promotion, Gas Lock, fixes the price of regular unleaded at $1.49 per gallon ...

The Hyundai Assurance program may well go down as the most innovative and perhaps successful marketing campaign of 2009. The program was so perfect for our economic times that General Motors and Ford eventually followed suit with very similar offers. But according to The New York Times, Hyundai's ...