Autoblog

Click above to view teaser videos after the jump

Honda's famous "Cog" commercial proved that the process of making something cool is often more interesting than the cool thing itself. The Japanese automaker is going to try and wow our socks off again with a new commercial coming in June for the launch of the redesigned European Honda Accord (the same vehicle launched in the original "Cog" commercial), and in advance of its debut will be airing four short teaser ads.

The teaser ads will document the process of Honda's endeavor, called "Difficult is Worth Doing" (it has its own blog), and chronicle five days of shooting at The Perris Skydive Centre in California. That's right, we know the final commercial will involve 45 of the world's best sky divers doing some of the most complicated aerial formations ever attempted, but that's about it.

The teaser ads are being aired unbranded, so viewers won't actually know that Honda's behind them or that they're meant to promote the new Honda Accord in Europe until the final commercial is unveiled. The first teaser reveals that it's all got something to do with building a teapot, so our guess is that these 45 skydivers will be creating a three-dimensional tea pot thousands of feet in the air while plummeting towards Earth at 120 mph. We'll have to wait until June to see if we're right, but until then you can check out all three teasers, including three that haven't aired on television yet, and the original "Cog" commercial after the jump.

[Source: Honda]

Click above for high-res gallery of the 2008 Honda Accord Coupe

Honda's Accord has grown at every redo since the model's inception, and this latest version is no different. We've already tried out the sedan, so we borrowed the two-door version to sample the Coupé lifestyle, wherein you actually pronounce those acute accents. Our first impression is that the Accord Coupe is the best Monte Carlo never made, while retaining a fundamental core of Hondaness. Accords have always been half cool, half dorky, with the scale tipping one way or another depending on the generation. This latest one continues that trend, and we wanted to find out if the 2008 Accord Coupe is crushingly cool or heavily noisome.


All photos © 2008 Dan Roth / Weblogs, Inc.

The 2008 Chevy Malibu has snatched up awards and media accolades, and JD Power data shows that customers are paying Chevy dealers handsomely to own one. The average transaction price of a Chevy Malibu is $22,358 -- $5,000 higher than the inherently uncool last-gen 'Bu. Twenty-one percent of buyers are also opting for the top-of-the-line LTZ vs. only 5% for the outgoing model.

The news isn't all rosy, however, as most of these customers are trading in other GM products to get themselves into the North American Car of the Year. Only 1.4% of buyers traded in a Toyota Camry, 1.3% swapped a Nissan Altima, and less than 1% turned in a Honda Accord. Those aren't exactly the kind of numbers GM will want to brag about, but at least the General is pulling in the equivalent of two Tata Nanos more per car than the last generation model did.

[Source: Detroit News]

Click above for gallery of the Euro-spec Honda Accord

Honda's Euro-spec Accord Tourer (a.k.a. wagon) has taken home the the 51st international Red Dot Award for high quality design, marking the third time that Honda has managed to win this award. Back in 2001, the S2000 brought home the trophy and in 2006, it was the current-generation Civic nabbing the honor. The Red Dot Award for design is a big deal in international circles, and while there are awards for products in 11 categories, there's only one Transportation award. Honda winning three times, including two-in-a-row, is remarkable.

While our Accord is a different animal entirely, the Euro-model Accord is available here, albeit in sedan form only, as the 2009 Acura TSX. It's amazing that an award-winning design as classy and elegantly understated as that of the European Accord could share so much in common with the polarizing lines of the redesigned 2009 Acura TSX.



[Source: Car Pages]

The 2008 Chevy Malibu has already taken home some prestigious hardware in the form of the 2008 North American Car of the Year award, and now it seems to be winning over midsize car buyers in an important metric. The Malibu has attracted so many vehicle prospects that, according to compete.com, it has been the most shopped midsize vehicle in the U.S. three months in a row. The Bu's accomplishment is the first time a domestic automaker has ever lead this metric in the hotly contested midsize segment, dusting domestic competition like the Ford Fusion by a 5 to 1 ratio.

Over 236,000 shopped the Malibu in December alone, which is a 247% increase over October, and more than twice the shopping rate than the all new 2008 Honda Accord. The Accord is still winning the actual sales battle at dealerships, and the data shows that nearly 80% of Malibu shoppers are just browsers, as opposed to just over 50% for the Accord. Consider the fact that Chevy's midsize sedan has twice the shopping traffic of the Accord, however, and the Malibu is still attracting a truck load of engaged shoppers. The 2008 Chevy Malibu may be somewhat of an unproven horse in this sales race, but the early data shows that GM has piqued the interest of buyers. Thanks for the tip, Mike!

[Source: Seekingalpha]

Road and Travel Magazine crowned the winners of its 2008 International Car Of The Year at 12th annual NAIAS-eve ceremony last night. Honda's newly-ginormous Accord took the coronation on the car side, while Chrysler's revamped Town and Country used its slick new features to win the truck category. RTM's judges are a veritable who's who of heavy-hitting auto journos, including Ann Job, David E. Davis, Jr., Denise McCluggage and Autoblog's own John McElroy. The pundit firepower lends real credence to the selections, even if you don't agree 100%. Results were sorted by JD Power and Associates, and General Motors had the most vehicles named to the overall list. GM was also presented with the first Earth Angel award, honoring the environmentally-friendly efforts of the automaker. The full list of winners is included in RTM's press release, posted after the jump.

[Source: Road and Travel]

click above for more images of the 2008 Nissan Altima

The Nissan Altima narrowly beat out the Honda Accord for the coveted Consumer Reports Top-Ranked, Mid-priced Sedan, which is revealed in the February 2008 issue. The V6 Accord lost to the V6-powered Altima by a scant one-point, followed by the Toyota Camry and Volkswagen Passat.

Consumer Reports tested a number of family sedans for its February issue, ranging from the base four-cylinder models and up to the range-topping V6s. The selected vehicles, which also included the Ford Taurus, Dodge Avenger, Kia Amanti and Subaru Legacy, were broken down into three categories: "Affordable," "Mid-priced" and "Large" family sedans.

The four-cylinder Altima took the top spot in the "Affordable" category, leading by six points over the Accord, with the Kia Optima EX and Passat 2.0T coming in third and fourth, respectively.

Consumer Reports is quick to point out that the Accord, which has won the publications Top Pick for five years, outperformed the majority of the players, but in the end, the Altima proved to be the best value overall.

[Source: Consumer Reports]

Each month, 13 million visitors use Edmunds to research cars and trucks, and once again Honda and Toyota dominate the site's list of top searches. The Honda Civic and Accord along with the Toyota Camry lead the hit parade, followed by six other Japanese models and the BMW 3-Series. The two Japanese juggernauts also owned the top truck searches, with the fuel efficient Honda CR-V and Toyota RAV4 taking first and second, respectively. The only other automaker to crack the truck/SUV/minivan category was GM, with the GMC Acadia coming in at number five, and the Saturn VUE rounding out the top ten.

It's interesting to note that the vehicles car shoppers research most aren't exactly the the ones that produce the highest sales volume, as evidenced by the Mazda3 besting the economy car sales champ Toyota Corolla by three spots. Also worth noting is that automotive stalwarts have a much larger presence on Edmunds than do new models like the Chevy Malibu or the Cadillac CTS. To check out the complete car and truck top ten from Edmunds AutoObserver, click the read link below.

[Source: AutoObserver]

click above for more high-res images of the Mugen Inspire

When it's time for Bruce Wayne to hang up the bat costume and settle down with a wife and kids, he'll need a car with more rear-seat leg room than the Tumbler. We suggest he take the Mugen Inspire for a test drive (with Morgan Freeman riding shotgun for good measure). With all the style and panache that the Dark Knight's daily driver should have, it's also got two more doors and some LATCH anchors for a baby seat. In typical Mugen fashion, the standard Honda Accord has been gussied up with a number of aero add-ons, including a new grille, front spoiler, side sills, rear apron and a rear spoiler from which a 100 or so bats could hang. Yes, the look is way over the top, but it's fun in the way it comically exaggerates the Accord's ho-hum design. The Inspire also gets a sports exhaust to free a few more horsepower through better breathing, as well as upgraded brakes, a lowered sports suspension and new aluminum wheels. It's faster than a stock Accord for sure, but probably not by much. But hey, with the wife and little ones in tow, Mr. Wayne shouldn't be speeding anyhow.

[Source: Mugen]

Every year the Automobile Journalists Association of Canada (AJAC) pick the top new vehicles by category to give their Canadian comrades a reference point for potential purchases. The AJAC tested 177 vehicles in an event at Niagra they call "Test Fest" to come up with their final list, which you can find after the jump.

Even though Canadians have different automotive tastes than us Yanks, they seem to like many of the same cars we do. The AJAC picked the Audi R8 as its "Most Coveted Vehicle", the Honda Accord was honored as best family car, and the Audi S5 took honors for best sports car over $50,000, all of which are fine picks with us. We do, however, question the Nissan Rogue as Best New SUV/CUV under $35,000. It's also interesting to note that no Toyotas made the final list of 12, and GM was the only U.S. domestic to hit the list, impressively taking four categories.

[Source: Auto North]