GoogleCarShopping


Google says automotive "sales funnel" no longer true

Conventionally, automotive marketers have believed most car shoppers take at least six months to make up their minds on what to buy. That half-a-year of shopping is what marketers call the "sales funnel." It works like this: First the need for a new car is recognized then six-months later, someone's driving away in a new car. In between, shoppers do all their research, line up financing, etc. And that's the theory around which most automotive marketing departments and ad agencies have traditionally planned their campaigns for either brand ... Read more →

No Content Style Defined.





Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

Featured Galleries

  • Spy Shots: Baby Buick caught in Germany
  • 2011 Aston Martin Rapide
  • LA 2009: Allard J2X MkII
  • LA 2009: 2010 Spyker C8 Aileron Spyder
  • Cornell's SAE Baja buggy tour and test drive
  • 2010 Range Rover Sport Autobiography
  • 2010 Hyundai Tucson
  • LA 2009: 2010 Subaru Impreza WRX STI Special Edition
  • LA 2009: 2011 Ford Mustang V6
  • LA 2009: 2010 Porsche Boxster Spyder
  • LA 2009: Scion xB Release Series 7.0
  • LA 2009: 2011 Ford Fiesta
AOL Autos

Find Your Next Car

Resources

10 Most Searched Cars on AOL Autos

Autoblog Video

Autoblog Green

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum