GoogleAdvertising Subscribe
Google says automotive "sales funnel" no longer true
Conventionally, automotive marketers have believed most car shoppers take at least six months to make up their minds on what to buy. That half-a-year of shopping is what marketers call the "sales funnel." It works like this: First the need for a new car is recognized then six-months later, someone's driving away in a new car. In between, shoppers do all their research, line up financing, etc. And that's the theory around which most automotive marketing departments and ad agencies have traditionally planned their campaigns for either brand ... Read more →
Featured:First Drive:Iacocca 45th Anniversary Edition Ford Mustang is one sterling 'Stang
Breaking:Toyko 2009 Preview: Toyota FT-86 Concept brings back the Hachi-Roku-
Officially Official: Dodge splits off Ram brand with new exec appointments -
Honda Chief: "Hyundai is awesome." -
By The Numbers - September 2009: Post C4C, We're All Alright Edition -
Green:AltCar 2009: Touring the show with the Governator
Breaking news:
- BREAKING: Ford says it has come to terms with Geely on Volvo sale He's Back: Schumacher reportedly signs with Mercedes-Benz F1 for 2010 NSX no more: Honda HSV-10 GT ready to race in SuperGT BREAKING: Ex-Microsoft CFO Chris Liddell named CFO of General Motors Spyker Tries Again: Submits 11th-hour, 11-point bid for Saab
Google says automotive "sales funnel" no longer true 2 years ago on Autoblog
Conventionally, automotive marketers have believed most car shoppers take at least six months to make up their minds on what to buy. That half-a-year of shopping is what marketers call the "sales funnel." It works like this: First the need for a new car is recognized then six-months later, ...
Book Review: Legendary Race Cars by Basem Wasef [w/VIDEO]
Review: 2009 BMW Z4 sDrive30i is an easy lover
Ford goes open source, gets students to develop phone apps for Sync
Review: 2010 Subaru Outback adds size, power and refinement for a big wagon winner
Review: 2009 MTM Audi A3 Sportback is a singular sport (with) utility
BREAKING: Ford says it has come to terms with Geely on Volvo sale
He's Back: Schumacher reportedly signs with Mercedes-Benz F1 for 2010
NSX no more: Honda HSV-10 GT ready to race in SuperGT
BREAKING: Ex-Microsoft CFO Chris Liddell named CFO of General Motors
Spyker Tries Again: Submits 11th-hour, 11-point bid for Saab
2011 Toyota Sienna pricing announced, starts at $24,260; sporty SE $30,550
Volvo recalls over 140K 2001-2005 and 2010 MY vehicles over fuel system issues
Behold, the Power of Subaru: WRX STI tows semi out of snow
Review: Gran Turismo 5 Demo requires serious skill [w/VIDEO]
VIDEO: Top Gear pits BMW X5 M against Audi Q7 TDI and Land Rover Range Rover Supercharged
Autoblog Podcast #158: 'Twas a couple nights before Christmas...
Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion
Featured Galleries
Find Your Next Car
Autoblog Video
Team Autoblog
Editors
- Damon Lavrinc
- Managing Editor
- Chris Paukert
- Executive Editor
- Alex Nunez
- Weekend Editor
Autoblog bloggers (30 days)
| # | Blogger | Posts | Cmts |
|---|---|---|---|
| 1 | Jonathon Ramsey | 111 | 0 |
| 2 | Jeremy Korzeniewski | 80 | 1 |
| 3 | Chris Shunk | 71 | 2 |
| 4 | Jonny Lieberman | 68 | 0 |
| 5 | Noah Joseph | 67 | 0 |
| 6 | Sam Abuelsamid | 54 | 0 |
| 7 | Damon Lavrinc | 52 | 1 |
| 8 | Frank Filipponio | 39 | 3 |
| 9 | Sebastian Blanco | 30 | 0 |
| 10 | Dan Roth | 27 | 6 |
| 11 | Michael Harley | 23 | 8 |
| 12 | Chris Paukert | 20 | 0 |
| 13 | Drew Phillips | 16 | 0 |
| 14 | John Neff | 15 | 0 |
| 15 | Alex Nunez | 6 | 7 |
| 16 | John McElroy | 3 | 0 |
| 17 | Tim Stevens | 1 | 1 |
WIN Network
- Autos
- Technology
- Lifestyle
- Gaming
- Finance
- Entertainment on AOL
- Lifestyle on AOL
- Sports on AOL
- Travel on AOL
- Also on AOL
