Autoblog

Click above for hi-res gallery of the Hyundai Genesis

The story of what's underneath -- and inside -- the Hyundai Genesis is central to the story of the car and what Hyundai's trying to do with it. The body-in-white of the Genesis has a larger total body area than the Lexus LS460 and Mercedes S-Class. Yet ten years ago, if we had asked you which carmaker would create a rear-wheel-drive V8 sedan with a body structure that is larger, yet stiffer and lighter than the 5-Series or E-Class, would you have guessed it would be Hyundai?

Of course, you probably wouldn't have guessed that BMW would be selling all the MINIs it could make, or that Alfa Romeo would sell out a run of $200K supercars. The lesson: the games -- plural -- have changed for everyone. Follow the jump to find out how the Genesis is the spearhead of change for Hyundai and, if Hyundai gets its wish, the entire luxury segment. And be sure to check out the gallery of hi-res images below.

Hyundai has big plans for its luxury Genesis sedan, and the Korean automaker is willing to pony up $80m to get the word out. Rich appointments, rear-wheel-drive, a choice of powerful engines, and a starting price of $30k is a good story to sell customers on, and the Genesis sedan is being looked at as the halo car in Hyundai's lineup. That helps justify spending the most launch money on any Hyundai ever, even though only 30,000 Genesis sedans are scheduled to be sold per year. Genesis marketing begins with a 15-city tour involving about 100 sedans, and will include television ads plus the Internet and plenty of viral events.

We're very anxious to see if Hyundai can deliver a legitimate Lexus GS competitor for over $10,000 less, and if the Genesis is as good as advertised, the $80m will be money well spent. Hit the jump to see the Hyundai Genesis sedan Super Bowl commercials.

[Source: Auto News (subs req'd)]

Click above to watch the video

UPDATE: Hyundai Motor America responds to the cranky South Korean reviewer. Click here.

The Hyundai Genesis has had a lot of positive speculative press, and there are a lot of journalists anxious to get behind the wheel of the rear-wheel-drive sedan from South Korea. A quick check of the Genesis stat sheet shows that Hyundai is delivering an awful lot of luxury and performance for what promises to be a very low price, but at least one South Korean journalist isn't all that impressed. After the jump is a seven-minute review of the Genesis sedan that absolutely trashes the South Korean Domestic Market sedan in its native tongue.

The reviewer liked the acceleration from the 3.3L V6 and we agree that it sounds great, but from there things get ugly. The Genesis sedan had too much body roll, its driving characteristics were far from dynamic, the brakes were mushy and the tires struggled to grip the road even when they weren't being pushed that hard. The on-camera reviewer summed up the Genesis by saying that luxury equipment does not a luxury vehicle make. We're hoping the Genesis is far better than this reviewer's description, but we won't know until we get behind the wheel to judge for ourselves. Thanks for the tip, Bobae!


[Source: Auto.joins.com via YouTube]

Click image for hi-res gallery of the Genesis

The spy photos were both detailed and plentiful, and today, any remaining mystery about the new Hyundai Genesis luxury sedan's looks can be put to rest. The car was previewed to the media in Korea this week, and the photos released by Hyundai show the Korean-market version of the car au naturale. Note the newly-unveiled winged Genesis emblem on the hood and wheel centers. The US-market cars should sport the familiar stylized "H" instead. Specific technical details are not given save for confirmation that the four-door Lexus-fighter will be offered with a 375 horsepower Tau V8 and a pair of Lambda V6's (3.3L and 3.8L). According to a company spokesman, the most expensive version of Hyundai's new flagship should come at around $40,000 USD depending on equipment (the V6 should sticker under $30K). Koreans will be able to buy the car in January, with US and Chinese sales to follow later in the first half of '08. The car's full dog-and-pony show reveal will take place next month at the Detroit Auto Show, and we'll be there to bring you all the details.

[Sources: Hyundai, International Herald Tribune]

We've had rumors and spy shots before, but up until now we really didn't have any confirmation that Hyundai's new Tiburon replacement would switch from a pull-me to a push-me. With the new rwd platform that the company recently developed for its Genesis luxury sedan, it was expected that the next generation of affordable sports car from Korea would ditch its fwd layout and get some true sports car manners. Well, Hyundai just confirmed that when that car shows up in late 2008 or early 2009, it will indeed be rear-wheel drive.

As predicted, the car will share its rwd platform with the already-announced Genesis sedan, which we should see in about a year. The Tiburon replacement should show up half a year to a year after the sedan, and might even come as a convertible. In fact, there is also a suggestion that we'll be seeing several models based on this platform. We're not sure if the coupe will share the sedan's new V8 in addition to the expected V6, but it would make an interesting competitor for the Mustang if it did. Hyundai has officially said no, but there are still whispers, and if not a V8, some kind of boosted V6 in the top models might suffice.

[Source: Automotive News, sub. req.]