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While Geely's logo isn't exactly iconic (ha ha), it's not nearly as bad or imitative as some we've seen out of China. In fact, it reminds us a bit of the old Plymouth logo. Nevertheless, the Geely folks think they need a new one and they're asking you, yes you, to design a new one. They're willing to award the best logo designer $257,000 for their work. There are some rules you need to follow, which are outlined in the press release after the jump. Not mentioned, though, is the company's new advertising slogan, "Beyond_The Value." And, yes, the underscore is intentional. So you might want to keep that in mind as you put in $250,000 worth of logo designing.

With all the creative entries we had on our business card design contest, we're hoping our readers don't disappoint. When the chosen logo is announced sometime after August, we expect to be showing you a photo of one of our more artistic regulars holding an oversized check with a bunch of Chinese zeros on it.

We had a hard time finding a place to enter the contest, but you might start by emailing Geely spokesman Zhang Xiaodong at kukubo@126.com.

Editor's note: Sorry about the typo Zhang's email address, now corrected.

[Source: China Car Times]

Continue reading Design Geely's new logo, win RMB 2 million (that's $257k)

Design Geely's new logo, win RMB 2 million (that's $257k) originally appeared on Autoblog on Sun, 21 Jan 2007 16:19:00 EST. Please see our terms for use of feeds.

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