GSports

Akio Toyoda may want to bring driving excitement back to Toyota, but he and his team have two major hurdles to overcome: The brands's limited enthusiast base and the fact that Japan's youth have very little interest ...

Seems like Toyota is doing everything in its power to shake the fuddy-duddy, emotionless appliance image its built for itself over the last fifteen years or so. First came word that ToMoCo's Mr. Toyoda stated the brand needed ...