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GM to unveil new incentives to assure buyers?

All the bankruptcy talk surrounding General Motors hasn't helped the largest U.S. automaker on the showroom floor, as sales have dropped by over 50% in 2009. Without additional incentives, GM sales may fall further with the the Obama administration's rejection yesterday of the 100-year-old company's most recent viability plan. GM is apparently not planning on going quietly into the night, as the automaker is reportedly preparing some big-time incentives to help move metal in the midst of all this bankruptcy talk. Bloomberg is reporting that GM ... Read more →

Automakers to depend on marketing more to compete Chris Tutor

GM extensively retools marketing and retail efforts Stuart Waterman

Somewhat lost in the turmoil of GM's efforts to cut costs and trim excess manufacturing capacity have been the company's plans to make its marketing and retail distribution more efficient. Brent ...

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GM to unveil new incentives to assure buyers? 8 months ago on Autoblog

Automakers to depend on marketing more to compete 2 years ago on Autoblog

This story over at BrandWeek basically says that while quality among all makes is closer to equal now more than ever, some companies' sales have not improved to reflect that. Several (Hyundai was one named) blame marketing approaches for disappointing sales and hope to use new approaches to attract ...

GM extensively retools marketing and retail efforts 3 years ago on Autoblog

Somewhat lost in the turmoil of GM's efforts to cut costs and trim excess manufacturing capacity have been the company's plans to make its marketing and retail distribution more efficient. Brent Dewars, VP of Sales for GM's North American operations told Reuters Thursday that the company will move ...

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Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

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