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Lexus joins growing list of automakers seeking gay buyers

Lexus is joining its Toyota stablemate Scion in directly courting gay audiences. The luxury brand's edgier, younger sibling has been in the business of marketing to gays essentially since its inception, but this will mark the first time that Lexus has directly sought the homosexual dollar. Brian Bolain, Lexus' national advertising and media manager outlines the process that led Lexus into the market in a Gay365.com interview. Being gay himself, Bolain elaborated on how and why Toyota rolled out Scion to the gay community, and how such ... Read more →

Ford considering amending employment policy's sexual orientation clauses Chris Paukert

Ford’s shareholders are to reportedly consider changing the company’s equal employment policy language to exclude any mention of sexual orientation. The move is expected after the U.S. ...

Lexus joins growing list of automakers seeking gay buyers 3 years ago on Autoblog

Lexus is joining its Toyota stablemate Scion in directly courting gay audiences. The luxury brand's edgier, younger sibling has been in the business of marketing to gays essentially since its inception, but this will mark the first time that Lexus has directly sought the homosexual ...

Ford considering amending employment policy's sexual orientation clauses 3 years ago on Autoblog

Ford’s shareholders are to reportedly consider changing the company’s equal employment policy language to exclude any mention of sexual orientation. The move is expected after the U.S. Securities and Exchange Commission (SEC) rejected the automaker’s bid to keep the matter from ...






Autoblog Podcast #152: Paukert Enhanced!

Chris Paukert joins the usual crew of Chris, Sam, and Dan, summarily classing up the joint.

 
 

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