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Ford's Mark Fields announces Bold Move: Bring back Taurus & Sable brands
Making both a bold and simple move, Ford's North American boss Mark Fields confirmed this morning what we already knew, that the Taurus and Sable brands will be resurrected for 2008. Fields, delivering the keynote address at the Chicago Auto Show this morning, said the Ford Five Hundred nameplate will be dropped in favor of the venerable Taurus badge. The Freestyle crossover vehicle will also be renamed the Taurus X, and Mercury Montego will switch to the Sable nameplate. All three vehicle will be introduced to the press later in the day, ... Read more →
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Ford's Mark Fields announces Bold Move: Bring back Taurus & Sable brands 2 years ago on Autoblog
Making both a bold and simple move, Ford's North American boss Mark Fields confirmed this morning what we already knew, that the Taurus and Sable brands will be resurrected for 2008. Fields, delivering the keynote address at the Chicago Auto Show this morning, said the Ford Five Hundred nameplate ...
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