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REPORT: NASCAR seen fretting over ratings drop

According to Nielsen, ratings for NASCAR on Fox are down by an alarming 11.5% so far this year, and while we're sure that many NASCAR haters will suggest that it's just not that interesting watching non-stock "stock cars" turning left over and over again as they circle oval tracks, race organizers and TV ratings researchers believe there's much more to the decline in viewership than that. Certainly, the sorry state of affairs surrounding the world's sagging economy doesn't help matters any, and neither did the rain that forced an early end to ... Read more →

Ford teams up with American Idol on one-off, karaoke-equipped, special edition Fusion Alex Nunez

Some of use here at Autoblog gave up on American Idol a long time ago, but we're obviously the exception, because the talent show still pulls down monster ratings on a weekly basis. In this ...

Toyota to 'Break' in to mobile broadcast marketing Chris Paukert

Toyota is going mobile-- but in a new direction. The automaker is set to announce a groundbreaking deal with Fox television involving the network's drama "Prison Break." Product placement is ...

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REPORT: NASCAR seen fretting over ratings drop 7 months ago on Autoblog

Ford teams up with American Idol on one-off, karaoke-equipped, special edition Fusion 7 months ago on Autoblog

Some of use here at Autoblog gave up on American Idol a long time ago, but we're obviously the exception, because the talent show still pulls down monster ratings on a weekly basis. In this regard, AI's been a better showcase for Ford (whose involvement dates back to season 1) than say... ...

Toyota to 'Break' in to mobile broadcast marketing 3 years ago on Autoblog

Toyota is going mobile-- but in a new direction. The automaker is set to announce a groundbreaking deal with Fox television involving the network's drama "Prison Break." Product placement is nothing new, for Toyota or just about any other manufacturer. But the Japanese manufacturer has ...

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Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

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