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REPORT: NASCAR seen fretting over ratings drop
According to Nielsen, ratings for NASCAR on Fox are down by an alarming 11.5% so far this year, and while we're sure that many NASCAR haters will suggest that it's just not that interesting watching non-stock "stock cars" turning left over and over again as they circle oval tracks, race organizers and TV ratings researchers believe there's much more to the decline in viewership than that. Certainly, the sorry state of affairs surrounding the world's sagging economy doesn't help matters any, and neither did the rain that forced an early end to ... Read more →
Toyota to 'Break' in to mobile broadcast marketing Chris Paukert
Toyota is going mobile-- but in a new direction. The automaker is set to announce a groundbreaking deal with Fox television involving the network's drama "Prison Break." Product placement is ...
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REPORT: NASCAR seen fretting over ratings drop 7 months ago on Autoblog
According to Nielsen, ratings for NASCAR on Fox are down by an alarming 11.5% so far this year, and while we're sure that many NASCAR haters will suggest that it's just not that interesting watching non-stock "stock cars" turning left over and over again as they circle oval tracks, race organizers ...
Toyota to 'Break' in to mobile broadcast marketing 3 years ago on Autoblog
Toyota is going mobile-- but in a new direction. The automaker is set to announce a groundbreaking deal with Fox television involving the network's drama "Prison Break." Product placement is nothing new, for Toyota or just about any other manufacturer. But the Japanese manufacturer has ...
Autoblog Podcast #158: 'Twas a couple nights before Christmas...
Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion
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