Sinking Swede? Ford devalues Volvo

Jonathon Ramsey — Thu, 24 Jan 2008 17:03:00 EST

Filed under: Sedan, Ford, Volvo, Earnings/Financials

Ford won't say what it thinks Volvo is worth, but the Blue Oval does believe that its Swedish subsidiary is worth $2.4 billion less than it was before. Although PAG, Ford's Premier Auto Group comprised of Jaguar, Land Rover and Volvo, increased its year-over-year revenue and pre-tax profit in 2007, Volvo once again posted a pre-tax loss for the year. In addition, with Ford's sales outlook for Volvo having been a bit optimistic, the brand's car production will be cut this year by 23,000 units. These are the reasons that Ford cites for the writedown, in addition to "an adverse model mix", i.e. vehicles that consumers don't seem to be interested in buying. Ford, however, says that this is not the first step in a Volvo sale and that it won't start building Volvos in America to counter the crappy exchange rates that jacks up prices.

Ford has largely kept Volvo out of the PAG fire sale discussion. Aston Martin found a new home just after it made a profit for the first time in years, and PAG's improved numbers last year were due solely to the barnbusting business being done over at Land Rover, which was good enough to put both Land Rover and Jaguar's combined business in the black. Ford has a lot of chickens closer to home that it's worrying about right now, but one wonders when it will publicly commit to doing right by Volvo (development-wise and model-wise) or commit to selling it.

[Source: Automotive News, sub. req'd]

Sinking Swede? Ford devalues Volvo originally appeared on Autoblog on Thu, 24 Jan 2008 17:03:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

REPORT: Ford secretly planning summer sale of Volvo

John Neff — Fri, 18 Jan 2008 17:29:00 EST

Filed under: Ford, Volvo

The Business in the UK is speculating that, despite comments to the contrary, Ford is planning to auction off Volvo as soon as its deal to unload Jaguar and Land Rover to Indian automaker Tata is done. The summer sales event that would see the last of Ford's Premiere Auto Group sold off is expected to fetch Ford around $6 billion, which is just a smidge less than the $6.45 billion the automaker paid for the Swedish brand back in 1999. Unfortunately, despite a much improved product line-up, Volvo hasn't made a cent of profit under Ford's stewardship.

We're a bit leary of this claim that Volvo is headed for the auction block so soon, as Ford has intertwined its own platforms with those of Volvo to such an extent that selling off the automaker would involve extremely complicated deals to ensure that products planned for the near future that happen to share components are not interrupted. So far, only this one media outlet is reporting the story, with no other news organizations having stepped forward to corroborate its claims. Thanks for the tip, David!

[Source: The Business]

REPORT: Ford secretly planning summer sale of Volvo originally appeared on Autoblog on Fri, 18 Jan 2008 17:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments