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Click above to watch the videos after the jump

Ford is feeling pretty good about its products right now, and the Blue Oval is spreading the word by doubling down with a multitude of new ads for print, web and TV. Ford's newest ads feature real Ford owners talking about features they like in their new vehicles. The 15-second spots highlight the company's new technologies featured in much of its 2009 and 2010 lineup including SYNC, Travel Link and even the second row refrigerator in the Ford Flex.

Hit the jump to watch Paul, Becky, Hayley, Kristen, Jonathon, Amie and Adam talk about their favorite new features. We're thinking it's a little annoying that everyone in the commercial is under 30 and Ford found it necessary to use the lame shaky camera bit to give the quick ads that viral YouTube look, but that seems to be all the rage these days. On the bright side, Becky loves her Fusion Hybrid so much that she can't help but mumble at the end.

[Source: YouTube]

Continue reading VIDEO: Ford debuts slew of new Drive One commercials starring real people

VIDEO: Ford debuts slew of new Drive One commercials starring real people originally appeared on Autoblog on Fri, 09 Oct 2009 11:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2010 ford fusion hybrid2010 fusion hybrid2010FordFusionHybrid2010FusionHybridcapless fuel systemCaplessFuelSystemfordford adford advertisingford commercialford marketingFordAdFordAdvertisingFordCommercialFordMarketingfusion hybridFusionHybridsynctravel linkTravelLinkFri, 09 Oct 2009 11:29:00 EST<![CDATA[Slow Ford Flex sales blamed on...]]>http://www.autoblog.com/2008/10/28/slow-ford-flex-sales-blamed-on/http://www.autoblog.com/2008/10/28/slow-ford-flex-sales-blamed-on/http://www.autoblog.com/2008/10/28/slow-ford-flex-sales-blamed-on/#commentsFiled under: , ,


Click above for more high-res pics of the Ford Flex

Ford's boxy new Flex crossover wagon is far from meeting its sales expectations. And while part of its slow sales can be chalked up to the overall downturn in the auto market, and specifically sales of large 'utes, some believe that there could be more than meets the eye to this particular story.

Up to this point, Jim Farley, Ford's main marketer, has been running a very stylized advertising campaign to accompany the launch of the new people mover, and certain members of Ford's board reportedly believe that a more mainstream or conservative launch would have worked out better.

Farley defends his approach to The Detroit News, and he points out that half of all Flex's are sold to conquest buyers from other brands, especially from foreign-made minivans. Plus, more are sold loaded with all the goodies and are going for prices in the high 30's. Regardless, expect to see more ads touting the Flex's roominess and sound core family values moving forward.

Gallery: 2009 Ford Flex


[Source: The Detroit News]

Slow Ford Flex sales blamed on... originally appeared on Autoblog on Tue, 28 Oct 2008 17:34:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>ford flexford flex adsford marketingFordFlexFordFlexAdsFordMarketingjim farleyjim farley fordJimFarleyJimFarleyFordTue, 28 Oct 2008 17:34:00 EST<![CDATA[Ford Fusion Raptors Edition gets benched]]>http://www.autoblog.com/2008/09/17/ford-fusion-raptors-edition-gets-benched/http://www.autoblog.com/2008/09/17/ford-fusion-raptors-edition-gets-benched/http://www.autoblog.com/2008/09/17/ford-fusion-raptors-edition-gets-benched/#commentsFiled under: , , ,


Click the image for a hi-res gallery of the Ford Fusion Raptors Edition

Ford sponsored the Toronto Raptors back in 2006, and one of the promotional ties in the deal was a special Ford Fusion Raptors Edition (here is the promo video). The car is replete with a magical selection of colors and images on the outside, and basketball-themed colors and textures inside. Check out that b-ball steering wheel, and those seats, and the TV in the trunk that would allow you to both ruin your eyes and watch games at a truly awful angle. If nothing else, we're impressed that it took two and a half years to show up on the used car sales floor. Less surprising is the fact that it's only done 5,900 kilometers in that time. It can be all yours for $25,000 Canadian... or you can just check out the high res pictures below. Thanks for the tip, Lance!

Gallery: 2006 Ford Fusion Raptors Edition


[Source: Autotrader Canada]

Ford Fusion Raptors Edition gets benched originally appeared on Autoblog on Wed, 17 Sep 2008 10:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>fordford fusionford fusion raptors editionford marketingFordFusionFordFusionRaptorsEditionFordMarketingfusionmarketingspecial editionSpecialEditiontoronto raptorsTorontoRaptorsWed, 17 Sep 2008 10:00:00 EST<![CDATA[Doing the save-money shuffle: Ford consolidates divisional marketing]]>http://www.autoblog.com/2008/08/06/doing-the-save-money-shuffle-ford-consolidates-divisional-marke/http://www.autoblog.com/2008/08/06/doing-the-save-money-shuffle-ford-consolidates-divisional-marke/http://www.autoblog.com/2008/08/06/doing-the-save-money-shuffle-ford-consolidates-divisional-marke/#commentsFiled under: , ,



Despite Ford's mostly successful efforts to yank its product line along by the earlobes, it still needs to find cost savings. To that end, the advertising arms of the Ford and Lincoln-Mercury divisions have been combined, bucking the traditional Balkanization in the marketing wing.

Ford traditionally maintained separate sales and marketing groups, though a single person did serve as brand overlord for all three. Now, the marketing and sales efforts will be by product type, rather than brand, so the Edge team will also shill the MKX, for example. To execute this change, a game of musical chairs has been going on, with Brett Wheatley moving from general manager for Lincoln-Mercury to the customer incentives group, Lincoln brand manager Tom Grill will be joining the global marketing group, while global media manager for Ford, Mark Kaline, has separated from the Blue Oval. This deck shuffling may wind up with a good marketing hand, or it could be a whole bunch of worthless cards.

[Source: AdAge]

Doing the save-money shuffle: Ford consolidates divisional marketing originally appeared on Autoblog on Wed, 06 Aug 2008 08:01:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>fordford executiveford lincoln mercuryford marketingford marketing departmentford marketing exeutiveFordExecutiveFordLincolnMercuryFordMarketingFordMarketingDepartmentFordMarketingExeutivelincoln mercuryLincolnMercuryWed, 06 Aug 2008 08:01:00 EST<![CDATA[Ford's Drive One campaign moving full speed ahead]]>http://www.autoblog.com/2008/04/15/fords-drive-one-campaign-moving-full-speed-ahead/http://www.autoblog.com/2008/04/15/fords-drive-one-campaign-moving-full-speed-ahead/http://www.autoblog.com/2008/04/15/fords-drive-one-campaign-moving-full-speed-ahead/#commentsFiled under: , ,



After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing car-buyers that their vehicles are every bit as good as their competition from Japan -- as recent studies indicate. To show people what's going on behind the scenes, Farley and his posse brought Ford's best and brightest engineers with them to Las Vegas to introduce their dealer-base to the new campaign. They let us tag along so we could see what all the fuss is about, and the dealers we spoke to seemed pretty pumped about Drive One and felt that Farley's new team at Ford was finally listening to them and doing something with their input. Keep reading to find out what else we heard in Sin City.

Continue reading Ford's Drive One campaign moving full speed ahead

Ford's Drive One campaign moving full speed ahead originally appeared on Autoblog on Tue, 15 Apr 2008 16:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>fordford dealersford drive oneford marketingford-dealersford. drive one.Ford.DriveOne.FordDealersFordDriveOneFordMarketingjim farleyjim-farleyJimFarleyTue, 15 Apr 2008 16:30:00 EST