FordMarketing


VIDEO: Ford debuts slew of new Drive One commercials starring real people

Ford is feeling pretty good about its products right now, and the Blue Oval is spreading the word by doubling down with a multitude of new ads for print, web and TV. Ford's newest ads feature real Ford owners talking about features they like in their new vehicles. The 15-second spots highlight the company's new technologies featured in much of its 2009 and 2010 lineup including SYNC, Travel Link and even the second row refrigerator in the Ford Flex. Hit the jump to watch Paul, Becky, Hayley, Kristen, Jonathon, Amie and Adam talk about ... Read more →

Slow Ford Flex sales blamed on... Jeremy Korzeniewski

Ford's boxy new Flex crossover wagon is far from meeting its sales expectations. And while part of its slow sales can be chalked up to the overall downturn in the auto market, and specifically ...

Ford Fusion Raptors Edition gets benched Jonathon Ramsey

Ford sponsored the Toronto Raptors back in 2006, and one of the promotional ties in the deal was a special Ford Fusion Raptors Edition (here is the promo video). The car is replete with a magical ...

Doing the save-money shuffle: Ford consolidates divisional marketing Dan Roth

Despite Ford's mostly successful efforts to yank its product line along by the earlobes, it still needs to find cost savings. To that end, the advertising arms of the Ford and Lincoln-Mercury ...

Ford's Drive One campaign moving full speed ahead Jeremy Korzeniewski

After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They ...

VIDEO: Ford debuts slew of new Drive One commercials starring real people 1 month ago on Autoblog

Ford is feeling pretty good about its products right now, and the Blue Oval is spreading the word by doubling down with a multitude of new ads for print, web and TV. Ford's newest ads feature real Ford owners talking about features they like in their new vehicles. The 15-second spots highlight ...

Slow Ford Flex sales blamed on... 1 year ago on Autoblog

Ford's boxy new Flex crossover wagon is far from meeting its sales expectations. And while part of its slow sales can be chalked up to the overall downturn in the auto market, and specifically sales of large 'utes, some believe that there could be more than meets the eye to this particular ...

Ford Fusion Raptors Edition gets benched 1 year ago on Autoblog

Ford sponsored the Toronto Raptors back in 2006, and one of the promotional ties in the deal was a special Ford Fusion Raptors Edition (here is the promo video). The car is replete with a magical selection of colors and images on the outside, and basketball-themed colors and textures inside. ...

Doing the save-money shuffle: Ford consolidates divisional marketing 1 year ago on Autoblog

Despite Ford's mostly successful efforts to yank its product line along by the earlobes, it still needs to find cost savings. To that end, the advertising arms of the Ford and Lincoln-Mercury divisions have been combined, bucking the traditional Balkanization in the marketing wing. Ford ...

Ford's Drive One campaign moving full speed ahead 1 year ago on Autoblog

After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing ...






Autoblog Podcast #152: Paukert Enhanced!

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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