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Ford battles for trademark of 'FUN' in Europe
Ford has been in a losing battle for market share here in the States for over a decade, but in Europe the Blue Oval has turned things around. Popular models like the Fiesta and Focus have many Europeans thinking Ford first, and soon Ford can have a monopoly on the word 'FUN', too. Ford has been in a battle with the European Union Trademark office over the word 'FUN' since 2005, and the Detroit-based automaker has been denied exclusive rights to the happy word until yesterday. The European Court of First Instance in Luxembourg overturned an ... Read more →
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Ford battles for trademark of 'FUN' in Europe 1 year ago on Autoblog
Ford has been in a losing battle for market share here in the States for over a decade, but in Europe the Blue Oval has turned things around. Popular models like the Fiesta and Focus have many Europeans thinking Ford first, and soon Ford can have a monopoly on the word 'FUN', too. Ford has been in a ...
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