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AddFord Canada CEO says electric vehicles won't catch on unless consumers undergo a shift in behavior

Ford Canada chief executive officer, David Mondragon, told a group of people attending a business luncheon at a Toronto-area hotel that electric vehicles (EVs) will account for the slimmest fraction of the market by 2020. Mondragon explains that consumers may opt for more fuel-efficient cars if gas prices creep up, but, he said, buyers will not embrace EVs unless either a dramatic shift in behavior occurs, or prices of battery-powered vehicles drop substantially.

AddFord using wireless remote monitoring for in-vehicle battery testing and updates

As Ford prepares to start selling the Transit Connect Electric later this year and the Focus Electric in 2011, it has to thoroughly test the lithium ion battery systems used in these vehicles. To help accelerate the process, Ford has equipped all of its test vehicles and the battery packs being tested in the lab with wireless remote monitoring systems.

AddPresident Obama checks out Volt and Focus Electric at LG Chem plant site

U.S. President Barack Obama gets out of a Chevrolet Volt – Click above for high-res image gallery

AddFord will use LG Chem/CPI lithium-ion batteries in 2011 Focus Electric

Ford Focus EV - Click above for high-res image gallery

AddFord executive chairman says electric vehicles will be a game changer

Ford executive chairman Bill Ford closed out the 2010 SAE World Congress with a reminder: "All the early cars were electric." Why do so few people remember that electric cars date back more than a hundred years? Ford suggested it's because, electric cars have "been around really for the past century or so, but they really haven't had mass market appeal." There's the answer: without mass market appeal, technologies will be forgotten.

AddFord considers moving electric vehicle production in-house if demand is high enough

Ford Motor Company's development of upcoming battery-electric vehicles (BEVs) has been, so far, an outside job. Electric versions of the Transit Connect and the Ford Focus were developed with the help of suppliers Azure Dynamics Inc. and Magna International Inc., but Ford has not ruled out producing future BEVs in-house. As Ford's director of electrification programs Sherif Marakby stated:

AddGreenlings: Who will be the main players in the electric vehicle space?

Who will be the main players in the electric vehicle space?

2012 Renault Fluence Z.E.

AddFord to expand electric and hybrid offerings to Europe from 2011

Ford Transit Connect Electric – Click above for high-res image gallery

4Ford to expand electric and hybrid offerings to Europe from 2011

Ford Transit Connect Electric – Click above for high-res image gallery

AddDC 2010: Ford's Nancy Gioia talks electrification progress, status of Leno's Focus Electrics

We heard from Ford CEO Alan Mulally yesterday about his company's overall work with the U.S. government on energy policy. He's not the only Ford representative at the show worth talking to at the Washington Auto Show, though, and we got to sit down with Nancy Gioia, Ford's director of global electrification, for an update on the company's plug-in vehicle projects.

AddDetroit 2010: Ford reveals new Focus, hybrid and PHEV coming in 2012

Next-gen Ford Focus live unveiling – Click above for high-res image gallery

AddDetroit 2010: 2012 Ford Focus Electric could be both sedan and hatch

2011 Ford Focus – Click above for high-res image gallery

AddLA 2009: Ford Focus BEV update

Ford Focus BEV- Click above for high-res image gallery

AddFord prepping for 20 home trials of the Focus BEV in London

Ford Focus BEV - Click above to enlarge

16Future Leno Show Green Car Challenge lineup leaked

Drew Barrymore takes the Green Car Challenge - Will any of these guys be able to beat Drew's lap time?

AddVIDEO: Drew Barrymore hits the Leno track in the Focus BEV

Drew Barrymore drives the Focus BEV - Click above to watch the video after the break

AddVIDEO: Ford engineers show off the new Focus BEV for the Jay Leno Show

Jay Leno's Green Car Challenge Ford Focus EV - Click above for high-res image gallery

55VIDEO: Ford shows off new Focus EV for the Jay Leno Show

Jay Leno's Green Car Challenge Ford Focus EV - Click above to watch video after the jump

AddPretty in Pics: Leno's electric Ford Focus gets a face, specs

Jay Leno's Green Car Challenge Ford Focus EV - Click above for high-res image gallery

25Pretty in Pics: Leno's electric Ford Focus gets a face, specs

Jay Leno's Green Car Challenge Ford Focus EV - Click above for high-res image gallery

23Drew Barrymore first to race Ford Focus EV on Leno's new show

Apparently, electric cars are for girls. For his new prime-time TV show, Jay Leno is going to pit celebrities against one another in his new Green Car Challenge segment and the first one in the driver's seat will be Drew Barrymore. Barrymore will get behind the wheel of a prototype Ford Focus EV this Friday. Following Barrymore's initial time trial, Leno will rope other stars into racing the sponsored Focus on a special track built outside the show's new studio once or twice a week.

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