We wrote about it earlier, just as a rumor, but it looks like an announcement is imminent: the Wall Street Journal says that Ford is going to make European cars on this side of the pond. However, it isn't merely North American plants that will be changed over, but American plants. The Journal doesn't give any further indication of where those plants might be or what those cars might be, only saying that the strategy could be revealed during Ford's Q2 earnings announcement this Thursday. But we'll say again: come on, Mondeo! (And Focus and Focus Coupe and Ka and...)
Click above for a high-res gallery of the new Focus RS
Yesterday brought the sneak peek, but today we've got the real deal. The new Ford Focus RS is is mean and green (we mean that in the literal sense, thanks to its killer-looking paint color), and it will make its debut at this month's London Motor Show. While the RS is still under development, the car being put on display isn't exactly a concept, either. Some details might change here and there before it reaches showrooms in 2009, but ultimately, what you see here is what European drivers are going to get. The wide, low-slung stance, intimidating fascia, racy dual exhaust, and requisite high-mount spoiler are all part of the package. Follow the jump for more
For reasons that everyone is aware of, American carmakers have been shutting down and idling plants that make trucks and SUVs. According to AutoSavant, however, Ford is not going to simply shutter plants, it is going to retool some of them to build its Euro-market cars for the American market.
If this is true, we're so giddy we don't even want to paraphrase it, so we'll just quote directly: "Our sources at Ford say that Mr. Mulally has already made the decision to convert at least three truck/SUV production facilities in North America as soon as possible to produce Ford models currently sold in Europe.... The timeline Mulally prefers, according to insiders, is 'yesterday'."
The reasoning is ostensibly that with the American market going to more frugal cars, it's time for Ford to start spending the money to provide them -- even though cash is tight right now. What might make the leap across the water? The Euro Focus, the Focus Coupe, and the C-Max (pictured) are candidates. The Mondeo is, supposedly, not. But it's a start, hey? It only took spiraling gas prices and plummeting truck sales to get us what we have been begging for. If we had known, we'd have done it sooner. Thanks for the tip, Daniel!
China will undoubtedly be an important market for the new Ford Fiesta. Originally unveiled in European spec at the Geneva Motor Show last month, the Chinese version has just made its debut this week at the Auto China show in Beijing. The Chinese Fiesta is scheduled begin production before the end of the year at Ford's $510 million Changan Ford Mazda Automobile (CFMA) plant in Nanjing, China.
Styling is by and large the same as its European counterpart, only the Beijing show car, displayed in S trim, features a sportier, more aggressive trim package that could preview what a future hot-hatch Fiesta ST or RS could look like. Did Ford hit the sweet spot in Geneva or in Beijing? Take a look at the Chinese and European versions in the galleries below and share your thoughts in the comments.
Kinetic design has been swallowing Ford of Europe's product range whole, and took a big bite at this year's Geneva Motor Show. Alongside the new Fiesta, Ford showed off the production version of the all-new Kuga crossover. Previewed by the concept unveiled at the last Frankfurt show and drawing on styling cues from the Iosis X show car, the Kuga is based on the same platform as the slicker Focus they get overseas.
Although the Kuga is admittedly one more European model that Ford won't offer in its home market, we're not short of Ford crossovers to choose from over here, so we'll let the Europeans have this one. (Just give us the Focus RS and we'll be happy.) But to see what we're missing, check out our gallery of images from the Geneva show floor by clicking on the thumbnails below. Unfortunately, although we're sure the Kuga rolled off its turntable at night after we were gone and duked it out with the Renault Koleos for market share, we couldn't prove it.
Ford of Europe chairman Lewis Booth confirmed today that the next-generation Ford Fiesta for the European market will be brought to us folks in small car-starved North America. In truth, we're not actually starved for small cars in North America, we're just starved for good small cars like the Ford Fiesta and other European B-class models. The current model is well received in its native market, while the next generation model will be based off of the same platform used by the new Mazda2 that's being debuted publicly for the first time in Geneva tomorrow. The question remains whether Ford will substantially alter the design of the Euro model before it makes its transatlantic voyage, but considering how little money Ford has to spare, as well as how good the current designs are coming out of Ford Europe, we'd guess the models will be very similar.
Booth also commented that platform sharing between Ford's North American and European operations could extend all the way up to the Mondeo. For the first time we've gotten an indication of how that might work. Booth says that since the Fusion has just been launched, it likely won't be until the new sedan has gone through at least one full product cycle that the two cars can be merged. By that time, we'll either be getting the new Mondeo in the twilight of its own product cycle or an all-new Mondeo will debut on both continents.
All the B-car hubbub this weekend centered around the nifty newMazda2, which we seriously hope to see in the US at some poin tin the future. At Australia's Melbourne International Motor Show, however, Ford showed off its tried-and-true Fiesta in that market's XR performance trim. The Fiesta XR4, looking very swank in it's decidedly Shelby-looking blue-on-white stripe package, is really just a rebadged Euro-market Fiesta ST.
That's no bad thing, as the small hatch (it's slotted below the Focus) pumps out 150 horsepower and 140 lb-ft of torque from its 2.0-liter four cylinder. The only transmission offered on the XR version is a five-speed manual, and we're confident that the car's target audience wouldn't have it any other way. Very snazzy wheels wrapped in Pirelli P Zero rubber combine with great-looking factory bodywork to create an attractive and desirable overall package.
This settles it: we're moving to Australia. It's not enough that they get their killer home-market Ford rear-drivers like the FPV GT, but they get the best stuff Ford of Europe has on offer as well (Fiesta, Focus)? We give up. This weekend, it was announced that Australia's getting the new Mondeo, too. Talk about a glut of riches.
Ford of Europe Chairman Lewis Booth (pictured with
mischievous grin) was quoted Tuesday as confirming that Ford will be profitable in Europe in 2006, despite intense
price competition and high prices for raw materials.
The crowded European market is a challenging venue for
many automakers, as Japanese and South Korean companies are aggressively pursuing market share putting many western
brands under pressure. Booth feels that Ford is holding its own with against the eastern competition, while trends for
the Premier Automotive Group were mixed with Jaguar under pressure as always, Volvo recovering and Land Rover doing
well.