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Ford Escort may return as 100mpg hybrid
What would it take for Ford to get you interested in a new Escort? In its heyday, the Escort was quite popular, but managed to build up a bundle of negative brand equity. In less than three years, Ford reportedly hopes to woo Escort buyers back with a 100 mpg plug-in hybrid model. Numbers like that would certainly get some interest, and give competitors like GM's Volt and Toyota's Prius plenty to think about. And if the 2011 Escort looks anything like the renderings on Next Energy News, it should be able to make lots of money for Ford. ... Read more →
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Ford Escort may return as 100mpg hybrid 2 years ago on Autoblog
What would it take for Ford to get you interested in a new Escort? In its heyday, the Escort was quite popular, but managed to build up a bundle of negative brand equity. In less than three years, Ford reportedly hopes to woo Escort buyers back with a 100 mpg plug-in hybrid model. Numbers like that ...
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