FordDriveOne


Ford's Drive One campaign moving full speed ahead

After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing car-buyers that their vehicles are every bit as good as their competition from Japan -- as recent studies indicate. To show people what's going on behind the scenes, Farley and his posse brought Ford's best and brightest engineers with them to Las Vegas ... Read more →

Ford touting quality equal to that of Toyota and Honda Jeremy Korzeniewski

The Bloomfield Hills, Michigan-based RDA Group has found that Ford is on par with top-level stalwarts Toyota and Honda when it comes to vehicle quality. Ford managed 1,284 "things-gone-wrong" (TGW) ...

Ford's Drive One campaign moving full speed ahead 1 year ago on Autoblog

After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing ...

Ford touting quality equal to that of Toyota and Honda 1 year ago on Autoblog

The Bloomfield Hills, Michigan-based RDA Group has found that Ford is on par with top-level stalwarts Toyota and Honda when it comes to vehicle quality. Ford managed 1,284 "things-gone-wrong" (TGW) per 1,000 vehicles during the first three months of ownership this year, statistically matching the ...






Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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