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Ford moving to three-year redesigns to keep things fresh
Back when it was virtually guaranteed 20% US market share, Ford would redesign its vehicles every five or more years. The Ford Ranger, Focus, and Crown Victoria changed even slower, with mostly only new lights and grilles. When competitive pressures started to put the Blue Oval into an anaconda death grip, that once guaranteed share began to shrink. To battle those competitive forces, Ford is looking to do a major redesign on its vehicles every three years from now on. Ford design director Peter Horbury told Automotive News that minor ... Read more →
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Ford moving to three-year redesigns to keep things fresh 1 year ago on Autoblog
Back when it was virtually guaranteed 20% US market share, Ford would redesign its vehicles every five or more years. The Ford Ranger, Focus, and Crown Victoria changed even slower, with mostly only new lights and grilles. When competitive pressures started to put the Blue Oval into an ...
Mays: Ford's single global design language will debut in six years 2 years ago on Autoblog
It's been no secret that part of Ford's turnaround plan (or we calling it Bold Moves anymore?) is to reunite its North American and European operations with more platform sharing and a common design language. With product life cycles being as long as they are in this industry, none of that will ...
Kelley Blue Book says Ford trucks, SUVs look best 2 years ago on Autoblog
Apparently tough and muscular are favored by truck and SUV buyers. Who knew? In a Kelley Blue Book Brand Watch poll, active car shoppers picked the look of Ford's trucks and non-luxury SUVs over the competition. Though the poll was done in April, current sales numbers seem to prove it, with some ...
Autoblog Podcast #152: Paukert Enhanced!
Chris Paukert joins the usual crew of Chris, Sam, and Dan, summarily classing up the joint.
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