FordAdvertising


VIDEO: Ford debuts slew of new Drive One commercials starring real people

Ford is feeling pretty good about its products right now, and the Blue Oval is spreading the word by doubling down with a multitude of new ads for print, web and TV. Ford's newest ads feature real Ford owners talking about features they like in their new vehicles. The 15-second spots highlight the company's new technologies featured in much of its 2009 and 2010 lineup including SYNC, Travel Link and even the second row refrigerator in the Ford Flex. Hit the jump to watch Paul, Becky, Hayley, Kristen, Jonathon, Amie and Adam talk about ... Read more →

What's Worth What? AdAge looks at values of automakers' marketing accounts Dan Roth

Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production ...

REPORT: Ford pushes ad agency to cancel bid for Chrysler work Chris Shunk

Chrysler isn't happy with its current marketing partner BBDO, and the Auburn Hills, MI-based automaker has put the word out that it would like some fresh perspective. Among the suitors vying for ...

VIDEO: This is not how cars are built - Fiesta Love Factory Dan Roth

If Willy Wonka made cars, this is what it would look like. The cold, hard reality is that automobiles are ground out like sausages in huge factories that ingest raw materials at one end and spit out ...

VIDEO: Ford debuts slew of new Drive One commercials starring real people 2 months ago on Autoblog

Ford is feeling pretty good about its products right now, and the Blue Oval is spreading the word by doubling down with a multitude of new ads for print, web and TV. Ford's newest ads feature real Ford owners talking about features they like in their new vehicles. The 15-second spots highlight ...

What's Worth What? AdAge looks at values of automakers' marketing accounts 2 months ago on Autoblog

Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of ...

REPORT: Ford pushes ad agency to cancel bid for Chrysler work 2 months ago on Autoblog

Chrysler isn't happy with its current marketing partner BBDO, and the Auburn Hills, MI-based automaker has put the word out that it would like some fresh perspective. Among the suitors vying for the $1.1 billion account is Grey, a London-based ad agency under the ownership of holding company ...

VIDEO: This is not how cars are built - Fiesta Love Factory 1 year ago on Autoblog

If Willy Wonka made cars, this is what it would look like. The cold, hard reality is that automobiles are ground out like sausages in huge factories that ingest raw materials at one end and spit out shiny metal boxes filled with ticky-tacky at the other end. Marketing's a funny thing, though; ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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