Ford Taurus


Ford EcoBoost Engines see high take rate, customers see higher transaction prices

Ford has been pushing its EcoBoost engines hard since they came out of the gate, with almost as many commercials touting its twin-turbo technology as we've seen all other Blue Oval spots combined. And all that marketing mojo appears to be paying off, as the Ford Motor Company has told The Detroit News that EcoBoost has really taken off on the showroom floor. Ford just started offering EcoBoost in July, but the early returns show that customers are very interested in Ford's promise of V8 performance with V6 fuel economy. Lincoln MKS sales ... Read more →

VIDEO: Ford press conference yields surprise $650 car announcement Jonny Lieberman

Between the hysteria of this week's SEMA Show and Chrysler's never-ending (and partially baffling) revelations yesterday, a shocking announcement by Ford Motor Company has been nearly drowned out. ...

SEMA 2009: Ford Taurus puts on a good SHO Drew Phillips

We didn't expect much from Ford's new fulls-size four-door at this year's SEMA show, but the quartet of Taurus Concepts were actually pretty impressive. The design lends itself better to ...

VIDEO: SHO vs. SHO on The Tonight Show with Conan O'Brien John Neff

As we reported yesterday, the 2010 Ford Taurus SHO made a guest appearance on The Tonight Show with Conan O'Brien last night. The comic host still owns and drives his beloved 1992 SHO, claiming ...

Commercial Success: The 1986 Ford Taur-US, For US! Chris Shunk

The 1980s. The decade that gave us Knight Rider, Gobots, rolled jeans and poofy hair also produced a lot of lousy cars. There were a few good ones, too, and the 1986 Taurus is at the top of the ...

VIDEO: Next-gen Volvo S60 takes Active Safety to next level with people sensing? 1 month ago on Autoblog

For decades now, Volvo has been staking its claim in the automotive landscape by being the safety brand. And honestly, that's smart marketing. When a family (especially a young family) goes car shopping and safety is high on their list of concerns, tying your product to their desire to see their ...

2010 Ford Taurus reportedly enjoying strong early sales in California 1 month ago on Autoblog

We've already established that we feel the 2010 Ford Taurus is a lot more interesting than the boring and benign model it replaced, and sales totals are starting to reinforce our findings. September's sales tally revealed that the new Blue Oval flagship received a 60% sales increase versus ...

Review: 2010 Ford Taurus SEL stays big, goes upscale 1 month ago on Autoblog

In 1985, when few models really stood out from the midsize pack, Ford created one of the most influential vehicles of the late 20th century: the Taurus. Radically styled and intelligently packaged, the Taurus won the hearts and minds of millions of car buyers, and for over a decade, it was a ...

Not SHO-wy Enough? Ford reportedly working on tweaks to better distinguish range-topping Taurus 2 months ago on Autoblog

In our review of the 2010 Ford Taurus SHO, you may recall our charge that while the resurrected SHO is surely a great performance bargain for a big executive sedan, it doesn't earn its SHO-ness. There's a certain quality lacking that the original possessed, a uniqueness, of which the new SHO is ...

Review: 2010 Ford Taurus SHO gets measured against the original 2 months ago on Autoblog

There's a small group of enthusiasts who worship a car you just wouldn't expect: the original Ford Taurus SHO. And I'm one of them. After years of searching for an example in good shape, I bought my very first vintage SHO, a 1991 Ford Taurus SHO Plus model (we'll explain what the "Plus" means ...

REPORT: Ford to go after lux brands with new Taurus ads [w/VIDEO] 3 months ago on Autoblog

While the Taurus name still carries very strong awareness with customers, Ford needs to show the car-buying public that the 2010 model has an entirely new level of class and refinement. To accomplish its goal, the flagship sedan's new marketing campaign is ignoring competitors like the Honda ...

New Ford models cut automaker's lineup age by 2.4 years? 4 months ago on Autoblog

Ford is launching ten new or redesigned vehicles this year, bringing its line-up age down to a scant 2.4 years, according to a Merrill Lynch report. Product Chief Derrick Kuzak told the Free Press that the goal is to keep the product lineup fresh, and the Blue Oval is getting the job done with ...

Inside Line pits Ford Taurus against Honda Accord. Who wins? 4 months ago on Autoblog

When Honda decided to grow its bread-and-butter Accord sedan in every dimension, it entered into the large car segment. The press has been pretty well split on whether or not that was a good idea, but the car buying public continues to vote favorably with its pocket books. Ford has had a large ...

REPORT: Next-gen Taurus likely to move to common platform with Fusion/Mondeo 4 months ago on Autoblog

The 2010 Ford Taurus is barely into its launch, but plans are already being laid for the next-gen model. In what should be a surprise to no one, the next Taurus is expected to be smaller than the current car. According to The Detroit News, Ford is likely to move Taurus to a common platform ...

Bigs n' Littles: Inside Line pits Ford's new Taurus SHO against Infiniti G37 4 months ago on Autoblog

Back when we gave you our first drive impressions of Ford's new Taurus and Taurus SHO, we expressed a measure of concern that it wasn't immediately clear as to which competitors Dearborn's new offerings might square off against. While carving out a new niche can sometimes mean that you can coerce ...

First Drive: 2010 Ford Taurus SHO offers excellence without emotion 5 months ago on Autoblog

Incendiary Statement of the Day: American automakers haven't made many good sport sedans. It isn't because we can't build 'em – it's just that for one reason or another, U.S. automakers have historically refused to take the segment seriously, all but ceding it to the Europeans and the ...

First Drive: 2010 Ford Taurus - The once and future king? 5 months ago on Autoblog

Ford's marketers and PR types have a tremendous job ahead of them: Educating the American consumer on what company's new Taurus is all about. It's a Herculean task that amounts to nothing more than rebuilding a brand that was once broadly considered an icon – not just of the auto industry ...

What's New Is Old Again: 2010 Ford Taurus launching with incentives 5 months ago on Autoblog

The new 2010 Ford Taurus may share nothing mechanically with the model that ended production a few years ago, but it will launch this September with one thing in common: incentives. A poster car for rental fleets, the last-generation Taurus was being sold with rebates of between $3,000 and ...

2010 Ford Taurus SHO configurator comes online, many new pics 5 months ago on Autoblog

The 2010 Ford Taurus SHO is almost here, which is music to the ear of any SHO fan (*raises hand*). We'll be getting our first drive in one, along with the standard Taurus, later this week, but our appetites have been whetted thanks to a slew of new images released today and the launch of the ...

Esquire publishes first driving impressions of 2010 Ford Taurus SHO 5 months ago on Autoblog

Though Esquire isn't normally considered a car mag, it does have enough clout to get Ford to cough up the keys to a brand new 2010 Taurus SHO. The 365-hp sleeper sedan was named the magazine's first ever Car of the Year and had to be driven in order to be considered. Along with the award, ...

2010 Ford Taurus SHO named Esquire Car of the Year 5 months ago on Autoblog

The Ford Taurus hasn't even hit the market yet, but it's already beginning to win props from the press. Esquire has entered the award fray by picking the new Taurus SHO as its inaugural 2010 Car of the Year. The long-running men's magazine has three criteria for its award: terrific ride and ...

VIDEO: Ford Taurus SHO follows Conan to Los Angeles 5 months ago on Autoblog

Last night was the debut of the Tonight Show with Conan O'Brien as its new host. The gangly, six-foot-something comedian made the move from late-late night in New York to just late night in Los Angeles, and his first show featured special guests Will Ferrell, Pearl Jam and an old friend that ...

REPORT: Mercury Sable reaching the end of the line Thursday 6 months ago on Autoblog

Mercury's born-again Sable sedan is dead again – or, more accurately, it will be come so on Thursday. According to The Detroit News, Ford's gussied-up Taurus (itself a gussied-up Five Hundred) will expire later this week, leaving Mercury with just four models: the Milan, Mariner, ...

Picture of the Day: Home of the Taurus finally torn down 8 months ago on Autoblog

Ford's assembly plant in Hapeville, Georgia stopped producing the last generation Ford Taurus and Mercury Sable back in late 2006. At that time, Ford had long since ceased selling the Taurus to the general public, as the last remaining units went directly into fleet service. Autoblog reader ...

Chicago 2009: SHO Starter - Ford Taurus SHO kicks off Chicago 9 months ago on Autoblog

We've just dashed back to the media center from the first press conference of the 2009 Chicago Auto Show where Ford unveiled the new 2010 Taurus SHO to the whoops and cries of SHO enthusiasts. We sat directly in front of a group of identically SHO-shirted "inner circle" faithful that Ford had ...

Officially Official: 2010 Ford Taurus SHO! 9 months ago on Autoblog

The SHO must go on. SHO me the money. It's SHO time! We've heard them all during the months of speculation leading up to this moment. Without further ado, we present to you the 2010 Ford Taurus SHO. That's right, Ford has decided to revive the moniker once affixed to the sports sedan that ...

Spy Shots: 2010 Ford Taurus SHO spotted without camo! 10 months ago on Autoblog

Thanks to our friends at BringBackTheSHO.com, we now have more evidence than ever that the SHO will rise again. These spy shots show a pair of serious looking Taurus sedans snapped along the I-75 corridor in Michigan Florida (the greenish grass and lack of snow suggest they weren't taken ...

2010 Ford Taurus SHO slated for Chicago debut? 10 months ago on Autoblog

Ford has launched its mini-site for the 2010 Taurus, and in addition to including images of its new flagship sedan in all available colors (see updated gallery below), a clue has been discovered that may shed some light on the rumored return of the much loved SHO model. Mousing over the word ...

Detroit 2009: 2010 Ford Taurus in depth [w/VIDEO] 10 months ago on Autoblog

var embed_128 = '' The Ford Taurus has gained a reputation of being a very large, very safe, very sedate sedan. Ford wanted to add some adjectives, including attractive, modern, and contemporary, so the Blue Oval design team went back to the drawing board. The result? The 2010 Ford Taurus ditches ...

Detroit 2009: Ford announces full pricing for 2010 Taurus 10 months ago on Autoblog

After Ford revealed the new 2010 Taurus this morning at the Detroit Auto Show, it sent out a press release with full pricing information for each model. As we mentioned earlier, the base price of Ford's new flagship sedan in SE trim is the same $25,995 as the 2009 model. For those looking for ...

Detroit 2009: Ford Taurus turns up in new duds [w/VIDEO] 10 months ago on Autoblog

We exhaustively told you about the new 2010 Ford Taurus last night, but we've just seen the car in person, sat in it and left our fingerprints on all the shiny parts. Make no mistake, the new Taurus is an entirely different vehicle than the one it replaces, at least in terms of looks. It also ...

Detroit 2009: Ford reveals 2010 Taurus, party like it's 1986 10 months ago on Autoblog

Last month, Ford's President of the Americas Mark Fields remarked that it was going to be like 1986 all over again when the 2010 Ford Taurus arrives. The original Taurus that debuted during the Reagan Era was certainly groundbreaking, not only for its aerodynamic design that was unique in the ...

Spy Shots: Ford Taurus ST 1 year ago on Autoblog

We've been eagerly awaiting the upcoming introduction of the 2010 Ford Taurus since we first laid eyes on the Mondeo-inspired clay mock-up that was leaked across the Internets. Ford already announced that Ecoboost technology would power at least one version of the 2010 model, and with a 350-hp ...

Mercury Sable and Taurus X dead next year? 1 year ago on Autoblog

Mercury, after nearly being introduced to oblivion, was rescued from the void because Ford needs a brand that could be devoted to small cars. The Ford brand, still fighting off oblivion itself, has recently been devoted to fresh, new designs that provide consumers the flair and features they've ...

Spy Shots: 2010 Ford Taurus leaves the studio 1 year ago on Autoblog

The current Ford Taurus is a safe and reliable vehicle with plenty of space for a family of five. The Taurus is also completely invisible in the large car market, due mostly to its vanilla appearance. The Blue Oval is hoping to correct this issue with the next generation Taurus, which is due in ...

New York '08 Preview: Ford featuring crash-tested Taurus 1 year ago on Autoblog

Click above to view high-res gallery of crash-tested Ford Taurus Ford has been very quiet about what it will have onstage at the New York Auto Show tomorrow, but one vehicle we do know that will be under the lights is the Ford Taurus. While there will certainly be a number of Taurus models waxed, ...

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Autoblog Podcast #154: Gobbling up the News

Chris, Sam, and Dan kick out a podcast just in time for the long holiday drive.

 
 

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