Floridian


General Motors' marketing missteps over Miami

Writer Lee Hawkins, Jr. at the Wall Street Journal has written an in-depth examination on a common General Motors complaint: its apparent lack of attention to the East and West Coasts markets. Using the South Florida market as an example, Hawkins writes how a series of misses and mismanagement has led to the automaker’s current marketshare of 13.8-percent in the area. Example: Cadillac ads depicting cars cavorting in snow while the weather in Florida climbed past seventy degrees. Using Led Zepplin music. Or apparently ... Read more →

No Content Style Defined.





Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

Featured Galleries

  • Spy Shots: Baby Buick caught in Germany
  • 2011 Aston Martin Rapide
  • LA 2009: Allard J2X MkII
  • LA 2009: 2010 Spyker C8 Aileron Spyder
  • Cornell's SAE Baja buggy tour and test drive
  • 2010 Range Rover Sport Autobiography
  • 2010 Hyundai Tucson
  • LA 2009: 2010 Subaru Impreza WRX STI Special Edition
  • LA 2009: 2011 Ford Mustang V6
  • LA 2009: 2010 Porsche Boxster Spyder
  • LA 2009: Scion xB Release Series 7.0
  • LA 2009: 2011 Ford Fiesta
AOL Autos

Find Your Next Car

Resources

10 Most Searched Cars on AOL Autos

Autoblog Video

Autoblog Green

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum